chapter II (REVIEW OF RELATED LITERATURE AND STUDIES)
CHAPTER 2
REVIEW OF RELATED LITERATURE AND STUDIES
LOCAL LITERATURE
According to the article of Grace Melanie Lacamiento 2012 entitled Mobile apps could be huge export product for Phl, the tremendous growth of Smartphone usage in the country make the creation of mobile applications a lucrative option that local developers and start-up technopreneurs should look into. Alvin Gendrano, director of Microsoft Philippines Developers and Platform Group, said that now is a ripe opportunity for the creation of mobile applications. Software products such as games, musical content and applications, could be a huge export market for the Philippines. Even the lack of financial resources, he said that Filipino software engineers could start with a small team to take advantage of the demand for digital products in the global market along with other developers in advance countries. If we have more Filipino apps in the market, there is a chance that one will make it big. We dont have something similar to Angry Birds or Fruit ninja but once we have a Philippine application that is world renowned, then we would make it, he added. Chief executive officer Jerry Rapes there are different segments in the mobile application that developers could exploit. They must consider developing apps for lifestyle, entertainment, enterprises, healthcare and gaming. He further said that success in the industry depends on the skills, determination and passion to build software products. You have to work more, fail more, and produce more. Dont be scared of failing since failure gives you higher opportunity towards success. Software development doesnt need a lot of investment. It requires whats within your brain
1
and your passion, he said.1
This article discussed how Filipino developers can contribute to the fast growing development of mobile application because of the trends on mobile application.
It also discussed that the success in developing software product depends
REVIEW OF RELATED LITERATURE AND STUDIES
LOCAL LITERATURE
According to the article of Grace Melanie Lacamiento 2012 entitled Mobile apps could be huge export product for Phl, the tremendous growth of Smartphone usage in the country make the creation of mobile applications a lucrative option that local developers and start-up technopreneurs should look into. Alvin Gendrano, director of Microsoft Philippines Developers and Platform Group, said that now is a ripe opportunity for the creation of mobile applications. Software products such as games, musical content and applications, could be a huge export market for the Philippines. Even the lack of financial resources, he said that Filipino software engineers could start with a small team to take advantage of the demand for digital products in the global market along with other developers in advance countries. If we have more Filipino apps in the market, there is a chance that one will make it big. We dont have something similar to Angry Birds or Fruit ninja but once we have a Philippine application that is world renowned, then we would make it, he added. Chief executive officer Jerry Rapes there are different segments in the mobile application that developers could exploit. They must consider developing apps for lifestyle, entertainment, enterprises, healthcare and gaming. He further said that success in the industry depends on the skills, determination and passion to build software products. You have to work more, fail more, and produce more. Dont be scared of failing since failure gives you higher opportunity towards success. Software development doesnt need a lot of investment. It requires whats within your brain
1
and your passion, he said.1
This article discussed how Filipino developers can contribute to the fast growing development of mobile application because of the trends on mobile application.
It also discussed that the success in developing software product depends