Chapter Questions and Answers
E-Business Ch. 6 – 10 Assignments
Chapter 6 Questions
1) Is growth of the internet, in terms of users, expected to continue indefinitely? What will cause it to slow if anything?
Internet growth is now currently slowing. This is because of computer costs. Unless the price of computers drop significantly the internet growth rate will continue to decline
3) Would you say that the Internet fosters or impedes social activity? Explain your position.
I would say both. The Internet probably both fosters and impedes social activity. It fosters it because socially network, e-mail, instant messaging, and blog. These things help people stay in touch with friends and family. Blogs also serve as a positive outlet for people to vent and or learn.
The Internet may impede social activity because people choose to spend their time in front of a computer rather than engaging with family and friends. “A Stanford University study has indicated that Internet users lose touch with those around them; they spend far less time talking with friends and family face-to-face and on the phone”.
5) Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?
The fact that many consumers use the Internet to research products before actually making purchases has many implications for online merchants because it suggests that e-commerce is a major conduit and generator of offline commerce. This could mean that e-commerce and traditional commerce should integrate to alleviate the concern. It is very important for online merchants to build the information content on their sites to attract browsers, put less attention on selling, per se, and offer products in offline settings where users feel more comfortable and secure.
7) Name the five stages in the buyer decision
Chapter 6 Questions
1) Is growth of the internet, in terms of users, expected to continue indefinitely? What will cause it to slow if anything?
Internet growth is now currently slowing. This is because of computer costs. Unless the price of computers drop significantly the internet growth rate will continue to decline
3) Would you say that the Internet fosters or impedes social activity? Explain your position.
I would say both. The Internet probably both fosters and impedes social activity. It fosters it because socially network, e-mail, instant messaging, and blog. These things help people stay in touch with friends and family. Blogs also serve as a positive outlet for people to vent and or learn.
The Internet may impede social activity because people choose to spend their time in front of a computer rather than engaging with family and friends. “A Stanford University study has indicated that Internet users lose touch with those around them; they spend far less time talking with friends and family face-to-face and on the phone”.
5) Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?
The fact that many consumers use the Internet to research products before actually making purchases has many implications for online merchants because it suggests that e-commerce is a major conduit and generator of offline commerce. This could mean that e-commerce and traditional commerce should integrate to alleviate the concern. It is very important for online merchants to build the information content on their sites to attract browsers, put less attention on selling, per se, and offer products in offline settings where users feel more comfortable and secure.
7) Name the five stages in the buyer decision