Charles and Keith
Table of Contents
1.0 Executive Summary 3
2.0 Background 4
2.1 About Charles & Keith 4
2.2 Reasons for Choosing Ireland 4
3.0 STEEP Analysis 5
3.1 Socio-cultural Factors 5
3.2 Political Factors 5
3.3 Economic Factors 6
3.4 Technological Factors 6
3.5 Ecological Factors 6
4.0 SWOT Analysis 7
4.1 Strengths 7
4.2 Weakness 7
4.3 Opportunities 7
4.4 Threats 8
5.0 Market Analysis 8
5.1 Bargaining Power of Buyers 8
5.2 Rivalry among competitors 8
5.3 Bargaining Power of Suppliers 8
5.4 Threat of Substitutes 9
5.5 Threats of New Entrants 9
6.0 Marketing Strategies 9
6.1 Marketing Objectives 9
6.2 Marketing Positioning 9
6.3 Target markets 10
7.0 Marketing Mix 10
7.1 Product Strategy 10
7.2 Price Strategy 10
7.3 Promotion Strategy 11
7.4 Place Strategy 11
Reference 11
1.0 Executive Summary
Charles & Keith, the eponymous fashionable shoe brand from Singapore was launched in 1996 and since then captured the interest of industry insiders and the admiration of the fashion-conscious alike. Triumphing with its remarkable high street fashion shoes and accessories, Charles & Keith has won the hearts of many, placing itself as one of the most marketable fashion footwear brand in today's international scene.
This report would include a comprehensive analysis of the company Charles & Keith in Ireland. It aims to analyze business environment of the company and propose market strategies.
The report would consist of an introduction, discussing Charles & Keith‘s background, followed by the analysis of the market environment in Ireland. The report also comprises of the STEEP analysis, SWOT analysis and market analysis in Ireland.
Subsequently, the report would mention some market strategies that could be available for Charles & Keith. The
1.0 Executive Summary 3
2.0 Background 4
2.1 About Charles & Keith 4
2.2 Reasons for Choosing Ireland 4
3.0 STEEP Analysis 5
3.1 Socio-cultural Factors 5
3.2 Political Factors 5
3.3 Economic Factors 6
3.4 Technological Factors 6
3.5 Ecological Factors 6
4.0 SWOT Analysis 7
4.1 Strengths 7
4.2 Weakness 7
4.3 Opportunities 7
4.4 Threats 8
5.0 Market Analysis 8
5.1 Bargaining Power of Buyers 8
5.2 Rivalry among competitors 8
5.3 Bargaining Power of Suppliers 8
5.4 Threat of Substitutes 9
5.5 Threats of New Entrants 9
6.0 Marketing Strategies 9
6.1 Marketing Objectives 9
6.2 Marketing Positioning 9
6.3 Target markets 10
7.0 Marketing Mix 10
7.1 Product Strategy 10
7.2 Price Strategy 10
7.3 Promotion Strategy 11
7.4 Place Strategy 11
Reference 11
1.0 Executive Summary
Charles & Keith, the eponymous fashionable shoe brand from Singapore was launched in 1996 and since then captured the interest of industry insiders and the admiration of the fashion-conscious alike. Triumphing with its remarkable high street fashion shoes and accessories, Charles & Keith has won the hearts of many, placing itself as one of the most marketable fashion footwear brand in today's international scene.
This report would include a comprehensive analysis of the company Charles & Keith in Ireland. It aims to analyze business environment of the company and propose market strategies.
The report would consist of an introduction, discussing Charles & Keith‘s background, followed by the analysis of the market environment in Ireland. The report also comprises of the STEEP analysis, SWOT analysis and market analysis in Ireland.
Subsequently, the report would mention some market strategies that could be available for Charles & Keith. The