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Chateau Chic, Inc Case Study

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Chateau Chic, Inc Case Study
Company risks associated with not meeting our goals is not to expand in the market locally (Tampa/St. Pete) as well as online. Chateau Chic, Inc. is not able to grow into Men’s fashion as it promises to do hopefully in the future. The business must establish a footprint amongst the Ross’, Marshall’s, and larger discount stores but not having that discount store feel at the same time, which makes us different. Chateau Chic, Inc. can potentially pull away Macy’s, Lord and Taylor’s, and Nordstrom’s by offering high-quality goods but without Macy’s, etc. pricing. We also must be able to move forward with ever changing trends, so we do not fall behind to the larger discount stores. Furthermore, the company needs to continue to create local awareness
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