4.1 Innovation Function's General Purposes
Essentially, company's innovation does not happen inside IF proper domains, neither is IF the company's place where "innovators" meet. In all the cases observed, the total innovation effort in a given organization is always greater than the specific work done within IF. Additionally, it is quite possible that companies innovate without institutionalizing a specific organizational function for that (e.g. Chem-2). However, when this function is present, it assumes the role of innovation catalyst or …show more content…
Normally, a case in particular is not explained by just one reason, but by a combination of them.
Previous innovation initiatives and/or projects. In Chem-1, a new product with a special environmental appeal leveraged the competition in a new market with greater added value than the commodities so far offered by the company. Transp-3 had just developed an innovative product with new features before the decision that led to IF creation. By turn, Telec-1 developed a high-tech product for the public sector, but has failed due to misalignments with end customers’ expectations. In many cases, success of projects (despite the poor environment) or even failures (attributable to the lack of good environment) motivated reflections that seeded IF institutionalization. In other cases, spread innovation efforts preceded IF creation. E.g.: Chem-3 (belonged to a bigger corporation that already hold IF), Chem-4 (typical IF's assignments were first conducted by small and not connected groups in the company) and Elect-4 (IF had been evolving for over 10 years, but it was subordinated along time from an area to