VISION:
We will enable people to experience a better quality of life by providing enriching and inspiring lifestyle solutions’.
MISSION:
WE BELIEVE In people and their unlimited potential; in content and in focus on problem solving; in teams for effective performance, in the power of the intellect.
WE ENDEAVOUR
To select, train and coach people to obtain higher responsibilities; to nurture talent, and to build leaders for the corporations of tomorrow; to reward, celebrate and activate all intellectual business contributions.
WE DREAM
Of excellence in all endeavors; of mutual benefit and prosperity; of making the world a better place to live in.
BRANDS:
Own Brands
Mainstream …show more content…
At first, sells the shoes out of his garage. Soon thereafter, gets picked up by Macy's and Bloomingdale's, among other department stores.Then, a brand blossoms. Cherokee expands to selling apparel for women and kids. The company not only grows nationally, but also internationally - with wholesalers in such countries as China, England, Russia and AustraliaChange is good. Responding to market shifts, Cherokee focuses on value. Earns a reputation as a trusted American brand known for casual comfort at affordable prices for women, men, kids and babyTogether is better. Cherokee launches a hugely successful partnership with Target. Soon becomes one of the bestselling family lifestyle brands in the nation.Northern exposure. Cherokee expands to Canada, linking arms with Zellers, one of the country's oldest and largest retailers. Causes a sensationHip Hip Hooray! Cherokee teams up with UK-based Tesco - one of the world's largest retailers - and attracts another strong family brand following. Jeans hit the top of the charts; one in every three babies wears the brand.Worldwide and wonderful. Cherokee explodes on a grand scale, from Central and Eastern Europe, Mexico, Chile and Peru to South Africa, Israel, Brazil, India and SpainCherokee re-launches the brand