Child Influence on Family Purchasing Behaviour
Page 1 of 7
ANZMAC 2009
Family Communication Patterns and Children’s influence on Family Decision Making
Wut, Tai Ming,* University of South Australia, edmundtmwut@yahoo.com.hk Chou, Ting-Jui, Renmin University of China, tchou@mail2000.com.tw
Abstract World economy has changed significantly in past decades. Parents usually come out to work and family communication pattern expecting to be changed. The aim of this paper is to investigate the relationship between family communication patterns and children’s influence on family decision making. It has been shown that children have more influence for pluralistic families on the choice stage than protective families and there is no significant difference between pluralistic and protective communication types for children’s influence in the decision stage.
Keywords: Family communication patterns, family decision making, children’s influence
ANZMAC 2009
Page 2 of 7
Family Communication Patterns and Children’s influence on Family Decision Making
Introduction
Chaffee et al. (1971, p331) develop a framework on family communications. Socio-orientated is a type of parental style that a child has to accept his or her parent values and instruction without disagreement. The second type of parental style is concept orientated, which is more open and encourages child to develop his or her own idea. Four different types of communications: “Laissez-faire,” “Protective,” “Pluralistic,” and “Consensual” are classified according to levels of two above-mentioned orientations. When both levels of socio- and concept- orientation are low, it is classified as “Laissez-faire” families. There is lack of parent-child communication in those families. When Socio-orientation is high and conceptorientation is low, it is a protective family. Obedience and family harmony are stressed. Pluralistic families encourage open communication and child’s independent thinking. High concept-orientation and low socio-orientation is
ANZMAC 2009
Family Communication Patterns and Children’s influence on Family Decision Making
Wut, Tai Ming,* University of South Australia, edmundtmwut@yahoo.com.hk Chou, Ting-Jui, Renmin University of China, tchou@mail2000.com.tw
Abstract World economy has changed significantly in past decades. Parents usually come out to work and family communication pattern expecting to be changed. The aim of this paper is to investigate the relationship between family communication patterns and children’s influence on family decision making. It has been shown that children have more influence for pluralistic families on the choice stage than protective families and there is no significant difference between pluralistic and protective communication types for children’s influence in the decision stage.
Keywords: Family communication patterns, family decision making, children’s influence
ANZMAC 2009
Page 2 of 7
Family Communication Patterns and Children’s influence on Family Decision Making
Introduction
Chaffee et al. (1971, p331) develop a framework on family communications. Socio-orientated is a type of parental style that a child has to accept his or her parent values and instruction without disagreement. The second type of parental style is concept orientated, which is more open and encourages child to develop his or her own idea. Four different types of communications: “Laissez-faire,” “Protective,” “Pluralistic,” and “Consensual” are classified according to levels of two above-mentioned orientations. When both levels of socio- and concept- orientation are low, it is classified as “Laissez-faire” families. There is lack of parent-child communication in those families. When Socio-orientation is high and conceptorientation is low, it is a protective family. Obedience and family harmony are stressed. Pluralistic families encourage open communication and child’s independent thinking. High concept-orientation and low socio-orientation is