China Southern Airlines
China Southern Airlines was founded in 1995 and is based in Guangzhou. It is China’s largest airline in terms of fleet size, with 309 aircraft. The airline employees over 45,500 full time employees. Its main hubs include Guangzhou and Beijing, but it operates in over 150 cities throughout China.
Furthermore, China Southern operates 616 domestic 82 routes, including 90 international routes and 25 routes in Hong Kong and Macau.
As China’s only company that is in world top ten passenger airlines, China Southern Airlines is committed to building the core values of "CSAIR" consists of ‘customer first, (staff) respecting talent, (advantage)striving for excellence, continuous innovation and (return)contributing to society’ while incorporating social responsibility into the company's development strategy. It is all to fulfill CSA’s vision and mission that to be the airline of “first choice” for our customers and employees. Internal Analysis
In the value chain analysis. There are primary activities and support activities by China Southern Airlines (CSA). In the Primary Activities, first is inbound logistics. As CSA is a service oriented the logistic is the airplane itself and the staffs. As currently, China Southern Airlines operates more than 500 passenger and cargo transport aircraft, including Boeing 787，777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319.
Moreover CSA has earned an award for engine performance monitoring system by Natural Science & technology progress Awards. Also CSA boasts for their 5,260 experienced pilots, and is the only Chinese carrier that has the independent capability to train its own pilots through its dedicated flight-training centre. Also CSA constructed a massive air cargo station, which covers more than 280,000 m2 with an annual capacity of managing 800,000 tons of mail and commerce. In addition, the Nanland Air Catering Co., Ltd., a holding subsidiary of China Southern, produce 8 30 million packed
Furthermore, China Southern operates 616 domestic 82 routes, including 90 international routes and 25 routes in Hong Kong and Macau.
As China’s only company that is in world top ten passenger airlines, China Southern Airlines is committed to building the core values of "CSAIR" consists of ‘customer first, (staff) respecting talent, (advantage)striving for excellence, continuous innovation and (return)contributing to society’ while incorporating social responsibility into the company's development strategy. It is all to fulfill CSA’s vision and mission that to be the airline of “first choice” for our customers and employees. Internal Analysis
In the value chain analysis. There are primary activities and support activities by China Southern Airlines (CSA). In the Primary Activities, first is inbound logistics. As CSA is a service oriented the logistic is the airplane itself and the staffs. As currently, China Southern Airlines operates more than 500 passenger and cargo transport aircraft, including Boeing 787，777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319.
Moreover CSA has earned an award for engine performance monitoring system by Natural Science & technology progress Awards. Also CSA boasts for their 5,260 experienced pilots, and is the only Chinese carrier that has the independent capability to train its own pilots through its dedicated flight-training centre. Also CSA constructed a massive air cargo station, which covers more than 280,000 m2 with an annual capacity of managing 800,000 tons of mail and commerce. In addition, the Nanland Air Catering Co., Ltd., a holding subsidiary of China Southern, produce 8 30 million packed