Chipotle in South Africa
November 11, 2013
Table of Contents
Country Analysis 2
1. General 2
2. Economic/Business 5
3. Political 9
4. Social & Cultural 11
Market Entry Strategy 12
References 15
Appendix 17
Country Analysis
1. General
South Africa is a medium sized country that occupies a total land area of slightly more than 1.2 Million square kilometers. It stretches more than 2,500km from the desert boarder with Namibia on the Atlantic coast, southwards around the tip of Africa, then north to the border with subtropical Mozambique on the Indian Ocean. It is one-eighth the size of the United States, twice the size of France, and over three times the size of Germany. The country has nine provinces, which vary in size. The smallest is tiny and crowed Gauteng, a highly urbanized region, and the largest is the vast, arid and empty Northern Cape, which takes up almost a third of South Africa’s total land area. The nine provinces are as follows:
Western Cape, Northern Cape, Eastern Cape, North West Province, Limpopo, Mpuma Langa, Gauteng, Free State, and Kwazulu Natal.
South Africa also is known for its three capitols. Cape Town, in the Western Cape, is the legislative capital and where the country’s Parliament is found. Bloemfontein, in the Free State, is the judicial capital, and the home to the Supreme Court of Appeal. Pretoria, in Gauteng, is the administrative capital, and the ultimate capital of the country. It is home to the Union Buildings and a large proportion of the public service.
International trade is an essential element of a prosperous economy. Since sea transport is usually the most economical way to move bulk stock, the majority of international trade depends on efficient harbors. Sea transport certainly plays a large role in South Africa’s international trade and a number of ports around the country cater to various industries – seeing to both imports
Table of Contents
Country Analysis 2
1. General 2
2. Economic/Business 5
3. Political 9
4. Social & Cultural 11
Market Entry Strategy 12
References 15
Appendix 17
Country Analysis
1. General
South Africa is a medium sized country that occupies a total land area of slightly more than 1.2 Million square kilometers. It stretches more than 2,500km from the desert boarder with Namibia on the Atlantic coast, southwards around the tip of Africa, then north to the border with subtropical Mozambique on the Indian Ocean. It is one-eighth the size of the United States, twice the size of France, and over three times the size of Germany. The country has nine provinces, which vary in size. The smallest is tiny and crowed Gauteng, a highly urbanized region, and the largest is the vast, arid and empty Northern Cape, which takes up almost a third of South Africa’s total land area. The nine provinces are as follows:
Western Cape, Northern Cape, Eastern Cape, North West Province, Limpopo, Mpuma Langa, Gauteng, Free State, and Kwazulu Natal.
South Africa also is known for its three capitols. Cape Town, in the Western Cape, is the legislative capital and where the country’s Parliament is found. Bloemfontein, in the Free State, is the judicial capital, and the home to the Supreme Court of Appeal. Pretoria, in Gauteng, is the administrative capital, and the ultimate capital of the country. It is home to the Union Buildings and a large proportion of the public service.
International trade is an essential element of a prosperous economy. Since sea transport is usually the most economical way to move bulk stock, the majority of international trade depends on efficient harbors. Sea transport certainly plays a large role in South Africa’s international trade and a number of ports around the country cater to various industries – seeing to both imports
References: Ease of Doing Business in South Africa (n.d.) In Doing Business. Retrieved November 11, 2013 from http://www.doingbusiness.org/data/exploreeconomies/south-africa Economy of South Africa (n.d.) In Wikipedia Erasmus, A. (August 2011). Trade Zones: Recommendations for South Africa. Occasional Paper No 90. Economic Diplomacy Program. South African Institute of International Affairs (SAIIA). Fin 24 (November 11, 2013). SA Top ‘Dumping’ Spot for Fake Goods. Fin24.com. Retrieved November 11, 2103 from http://www.fin24.com/Economy/SA-top-dumping-spot-for-fake-goods-20131111 GDP Data (in US$) (n.d.) In The World Bank Global Companies in South Africa (n.d.) In South Africa Info. Retrieved November 11, 2013 from http://www.southafrica.info/business/investing/globalcomps.htm#.UoGnfnCmhnk Satellite Map of Ports-South Africa (n.d.) World Port Source South Africa Economy (n.d.) In South Africa Info. Retrieved November 11, 2013 http://www.southafrica.info/business/economy/econoverview.htm#.UlS3jNKmhnk South African Fast Facts (n.d.) In South Africa Info Powell, A. (March 25, 2013). BRICS Raises South Africa’s Profile as Economic Gateway. VOA-Voice of America. Retrieved November 11, 2013 from http://www.voanews.com/content/brics-to-offer-gateway-to-africa-but-who-wants-it/1628168.html Quarterly Report to SEC Form 10-Q. (October 18, 2013). Investor Relations-Chipotle Mexican Grill. Retrieved November 11, 2013 from http://ir.chipotle.com/phoenix.zhtml?c=194775&p=IROL-sec&secCat01.1_rs=11&secCat01.1_rc=10