As a Chief Executive Officer(CEO) of New Balance, I would like to start a business in South Africa. First of all, New Balance produce apparel, accessories, athletic shoes including running, cross training, basketball, tennis, hiking, and golf for men, women and even kids. The company owns leather boot and shoe maker Dunham. Other brands consist of Aravon shoes for women; PF Flyers lifestyle shoes; and Brine and Warrior Sports lacrosse, field equipment, and apparel. One can buy new balance product in the new balance store and special retail store. New Balance Arch Company was founded in Boston 1906 to make arch supports. It is famous the variation selection of shoe widths. In 2015, the company abandon "Shoe" from its name to show its larger range of products.
South Africa is 1 219 090km² in size and the countries in the north border are Namibia, Botswana, Zimbabwe and Mozambique. The kingdoms of Lesotho and Swaziland are surrounded by South Africa. South Africa has three capitals which is Cape Town, Pretoria and Bloemfontein for the purpose of legislative, administrative and judicial accordingly. South Africa has nine provinces which is Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, Northern Cape, …show more content…
Although English is considered as a common language for international business but not every customer in the world that use English regularly. Employees might have hardship to communicate in the respective customer language especially when taking direction, understanding level of urgency and communicating concerns or questions which can lead to misunderstandings. Even if the employee is good in English, sometimes misunderstandings happen because the difference in slang. So, do not assume that your customer understands just because you receive instruction head nod. By asking someone to summarize what they just heard will help to confirm their