I believe that this fact as well as that they work with more conscience suppliers gives them a higher preference when it comes to their customers. Their customers enjoy purchasing from them because they believe that ideas are align with Chipotles own ideas. Chipotle is on a mission to make food more organic and to make the world a better place one plate of food at a time. The fact that they choose to be more organic rather than work with the process food has them heading in the right direction towards making this world a better place for all of us. However I believe that this specific resource will not always be give them their competitive advantage, I believe they have to keep innovating in other to stay a big competitor if they do not their resource will be imitated by others and they could lose market
I believe that this fact as well as that they work with more conscience suppliers gives them a higher preference when it comes to their customers. Their customers enjoy purchasing from them because they believe that ideas are align with Chipotles own ideas. Chipotle is on a mission to make food more organic and to make the world a better place one plate of food at a time. The fact that they choose to be more organic rather than work with the process food has them heading in the right direction towards making this world a better place for all of us. However I believe that this specific resource will not always be give them their competitive advantage, I believe they have to keep innovating in other to stay a big competitor if they do not their resource will be imitated by others and they could lose market