Summary Of Crisis At Chipotle Crisis

2. In the articles “Crisis At Chipotle” and “How To Handle A Crisis” by Kristin Lewis and Adee Braun proves that advertising can hurt the company and help the company. One quote from “Crisis At Chipotle” proves that advertising the crisis that occurs is a bad thing because the customers will become very mad.
One quote to prove this is “United concated Carroll and offered to pay for the quitar if he would take the video down. But this time, he said no.“ (Lewis and Braun 11). This quote proves that because a company did not do something about Carrolls quitar he made a video and United got upset and decide to pay for the quitar but Carroll said no. To this day the video is still up so Untied has a bad reputation. One quote from “How To Handle
A Crisis” that reaching out to victims that have been effect can help the business. The quote that proves this is “the company still issued an apology to the families of the victims“ (Lewis and Braun 14). This proves that because the business reached out and tried to help the victims they will be know as helpers just because they reached out to the victims that they had effected. Those quotes from Lewis and Braun prove that advertising can help the business during their crisis or it can hurt them.