Chobani Case Study

Chobani was able to differentiate themselves from their competitors due to the various factors that they have employed. Firstly, Hamdi Ulukaya brought his culture into the business by creating a friendly environment instead of placing his focus on capital. Secondly, Hamdi Ulukaya figured the yogurt industry through trial and error instead of having recipes from his forefathers while focusing on Chobani’s expansion. Lastly, Chobani is an independent entity that is free from external stakeholders and they do not focus on outsourcing their products.
3.1 Bringing Culture into the Business Hamdi Ulukaya saw his father as a role model and tried to emulate the way he ran his business. As such, he brought his culture into Chobani and created a friendly environment for his employees. As big corporations typically have a long history, Chobani’s success is not focused on capital but on compassion (Durisin, 2013). The friendly environment that he has nurtured in Chobani is evident as everyone calls Hamdi Ulukaya by his first name (Gross, 2013). His emphasis is placed on the quality of the products that he produces and his employees, making him an amicable person to be around.
3.2 Use of Trial and Error Method Since Hamdi Ulukaya did not have a mentor that he could turn to in USA, he had to come up with the different yogurt recipes with
By doing so, Chobani is able to ensure the quality of the yogurt that they produce and are able to account for their products. Furthermore, being the sole decision maker in the company puts Hamdi Ulukaya in a challenging position, but he is able to manage his company the way he wants to and is less pressured by external stakeholders (Ulukaya, 2013). This independence has made Chobani a force to be reckoned with in the yogurt industry (Gross,