Yoplait Men And Children Can Eat It Too Rhetorical Analysis Essay
Brooklyn DeWitt
Professor Dandurand
ENGL 1623
Rhetorical Analysis Assignment
12 November 2013
Yoplait- Men and Children Can Eat it too In a recent Yoplait commercial, women are the people who are in the advertisement selling the yogurt to other women. In the first scene the first woman opens the fridge and dazes over this raspberry cheesecake thinking of what options she has to eat the cake. She could have a small piece because she has been good today, eat the cake and work it off later, or eat cake with some vegetables to “cancel” the cake out. Then another slim woman comes into play picking the Yoplait raspberry cheesecake yogurt instead because it is the healthier choice and shows by her slimness. The first woman also notices that …show more content…
Granite, most consumers like this product because it helps them to become slimmer than they were while living the healthy lifestyle as shown in the commercial. Yoplait should aim their commercial towards being healthy for you and being the tastier choice as well verses just being healthier and a way to lose weight. That way they can appeal towards more than the people who want to lose a few extra pounds. Then their profit can increase to become a bigger producer. Unfortunately in the past Yoplait has not been doing so well according to this article. “The new yogurt is likely to get a significant ad push, including TV, as General Mills looks to make up ground in the Greek segment. The change marks the third time General Mills has changed its Greek variety since entering the segment in early 2010. A spokeswoman characterized the latest effort as a new product with new packaging and a new message, contrasting it with previous changes, which she said were "more about improving or enhancing the existing product." The marketer 's stumbles in Greek have hurt the overall Yoplait brand, which was recently surpassed by Dannon as the total yogurt market leader. In Greek, both of the yogurt giants have been playing catch-up to Chobani, which got an early start in the segment in 2007. General Mills ' U.S. Yoplait division had a net sales decline of 5% …show more content…
“Obesity in Children and Teens.” American Academy of Child & Adolescent Psychiatry. Armstrong Enterprise Communication. 2011 March. Web. 12 November 2013.
Medline Plus. “Diabetes in Children and Teens.” Medline Plus. 4 June 2013. Web. 12 November 2013.
Schultz, E.J. “General Mills Recasts Yoplait Greek Yogurt – Again.” Ad Age. CMO Strategy. 26 June 2013. Web. 12 November 2013. <
Professor Dandurand
ENGL 1623
Rhetorical Analysis Assignment
12 November 2013
Yoplait- Men and Children Can Eat it too In a recent Yoplait commercial, women are the people who are in the advertisement selling the yogurt to other women. In the first scene the first woman opens the fridge and dazes over this raspberry cheesecake thinking of what options she has to eat the cake. She could have a small piece because she has been good today, eat the cake and work it off later, or eat cake with some vegetables to “cancel” the cake out. Then another slim woman comes into play picking the Yoplait raspberry cheesecake yogurt instead because it is the healthier choice and shows by her slimness. The first woman also notices that …show more content…
Granite, most consumers like this product because it helps them to become slimmer than they were while living the healthy lifestyle as shown in the commercial. Yoplait should aim their commercial towards being healthy for you and being the tastier choice as well verses just being healthier and a way to lose weight. That way they can appeal towards more than the people who want to lose a few extra pounds. Then their profit can increase to become a bigger producer. Unfortunately in the past Yoplait has not been doing so well according to this article. “The new yogurt is likely to get a significant ad push, including TV, as General Mills looks to make up ground in the Greek segment. The change marks the third time General Mills has changed its Greek variety since entering the segment in early 2010. A spokeswoman characterized the latest effort as a new product with new packaging and a new message, contrasting it with previous changes, which she said were "more about improving or enhancing the existing product." The marketer 's stumbles in Greek have hurt the overall Yoplait brand, which was recently surpassed by Dannon as the total yogurt market leader. In Greek, both of the yogurt giants have been playing catch-up to Chobani, which got an early start in the segment in 2007. General Mills ' U.S. Yoplait division had a net sales decline of 5% …show more content…
“Obesity in Children and Teens.” American Academy of Child & Adolescent Psychiatry. Armstrong Enterprise Communication. 2011 March. Web. 12 November 2013.
Medline Plus. “Diabetes in Children and Teens.” Medline Plus. 4 June 2013. Web. 12 November 2013.
Schultz, E.J. “General Mills Recasts Yoplait Greek Yogurt – Again.” Ad Age. CMO Strategy. 26 June 2013. Web. 12 November 2013. <