Chocolate and Dairy Milk
INDEX
Sr.NO
Contents
Pg.NO
Objective Of Study
Introduction
History
1
Cadbury Business in India
2
How Cadbury Chocolate is made
3
Cadbury And Its Products
4
Importance & Scope
5
Factors Influencing Pricing Of Cadbury
6
An Insight On 5 P’S Of Marketing
7
SWOT Analysis
8
Product, Price, And Distribution Strategies
9
Brand Development—Building The Dairy Milk Megabrand
10
Developing Brand Identity
11 Cadbury – The Brand
Conclusion
Cadbury
We pour our hearts into creating foods that are delicious and loved by people worldwide. We have delicious chocolates, delectable cookies, flavorful gums, fortified beverages and blissful candies. And, whether you’re grabbing a quick bite, sitting down with your family or celebrating with friends, we’re there with the brands you know and trust.
OBJECTIVES OF THE STUDY
This project is based on the study consumer behaviour towards Cadbury and Cadbury chocolates. Objectives of the study are: to make lots of chocolate improve the quality of their chocolate get the word out about the business going fair-trade the important aims are:
To survive in the market.
Have loads of stores worldwide
To be an on-going company.
INTRODUCTION
The Cadbury’s Inc. has taken the opportunity to offer us a broader view of chocolate category. The Cadbury’s India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionary business, one of the most efficient in the world. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes staking the led in both, the confectionary and soft drink market inside UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in
Sr.NO
Contents
Pg.NO
Objective Of Study
Introduction
History
1
Cadbury Business in India
2
How Cadbury Chocolate is made
3
Cadbury And Its Products
4
Importance & Scope
5
Factors Influencing Pricing Of Cadbury
6
An Insight On 5 P’S Of Marketing
7
SWOT Analysis
8
Product, Price, And Distribution Strategies
9
Brand Development—Building The Dairy Milk Megabrand
10
Developing Brand Identity
11 Cadbury – The Brand
Conclusion
Cadbury
We pour our hearts into creating foods that are delicious and loved by people worldwide. We have delicious chocolates, delectable cookies, flavorful gums, fortified beverages and blissful candies. And, whether you’re grabbing a quick bite, sitting down with your family or celebrating with friends, we’re there with the brands you know and trust.
OBJECTIVES OF THE STUDY
This project is based on the study consumer behaviour towards Cadbury and Cadbury chocolates. Objectives of the study are: to make lots of chocolate improve the quality of their chocolate get the word out about the business going fair-trade the important aims are:
To survive in the market.
Have loads of stores worldwide
To be an on-going company.
INTRODUCTION
The Cadbury’s Inc. has taken the opportunity to offer us a broader view of chocolate category. The Cadbury’s India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionary business, one of the most efficient in the world. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes staking the led in both, the confectionary and soft drink market inside UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in
Bibliography: http://www.cadburyindia.com http://www.guardian.co.uk/business/cadburyschweppes http://www.englishteastore.com/cadbury-history.html