Chocolate Industry
Contents Titles
1. Introduction
2. Objective
3. Research Methodology
4. Chocolate Industry
5. Chocolate in a Bloom
6. Chocolate Industry in India
7. Major Players
8. Amul
9. Nestle
10. Cadbury
11. SWOT analysis of Cadbury
12. Market Segmentation
13. Psychographics and Demographics
14. Product Positioning
15. Product Market Boundary
16. Price Sensitivity
17. Consumer Buying Behaviour
14. Industry Structure and Dynamics
15. The Rural Conundrum
16. Key Success Factors
17. Product Life Cycle
18. Positioning
19. 5 Force Model
18. Rural Market Initiatives
20. Suggestions
21. Conclusion
22. Bibliography INTRODUCTION
Chocolates had its beginning in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredients of chocolate is cocoa grown mainly on equatorial zones and of the consumers looks for variety he goes in for some of that company’s own sugar milk solids and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost.
The report initially focuses on an examination of the chocolate industry environment and the product class. The product then goes on to analyze the corporate, marketing and advertising strategies adopted by the companies and accordingly look for new opportunities. It concludes by looking at the prospect, segmentations, positioning, values to be delivered, and future challenges for the industry.
OBJECTIVE OF THE PROJECT
• The major objective is to study the Marketing Segmentation of Chocolate
• To understand the consumer buying behaviour of chocolate through survey
• To analyze the survey and extract information out of it
• To study the Industry Structure and Dynamics
• To create a product in the subject industry that would provide the
1. Introduction
2. Objective
3. Research Methodology
4. Chocolate Industry
5. Chocolate in a Bloom
6. Chocolate Industry in India
7. Major Players
8. Amul
9. Nestle
10. Cadbury
11. SWOT analysis of Cadbury
12. Market Segmentation
13. Psychographics and Demographics
14. Product Positioning
15. Product Market Boundary
16. Price Sensitivity
17. Consumer Buying Behaviour
14. Industry Structure and Dynamics
15. The Rural Conundrum
16. Key Success Factors
17. Product Life Cycle
18. Positioning
19. 5 Force Model
18. Rural Market Initiatives
20. Suggestions
21. Conclusion
22. Bibliography INTRODUCTION
Chocolates had its beginning in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredients of chocolate is cocoa grown mainly on equatorial zones and of the consumers looks for variety he goes in for some of that company’s own sugar milk solids and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost.
The report initially focuses on an examination of the chocolate industry environment and the product class. The product then goes on to analyze the corporate, marketing and advertising strategies adopted by the companies and accordingly look for new opportunities. It concludes by looking at the prospect, segmentations, positioning, values to be delivered, and future challenges for the industry.
OBJECTIVE OF THE PROJECT
• The major objective is to study the Marketing Segmentation of Chocolate
• To understand the consumer buying behaviour of chocolate through survey
• To analyze the survey and extract information out of it
• To study the Industry Structure and Dynamics
• To create a product in the subject industry that would provide the