2 History
2.1 Origins
2.2 American period
2.3 World War II and Japanese occupation
2.4 1950s
2.5 1960s
2.6 1970s to early 1980s
2.7 Contemporary period
2.7.1 Late 1980s to 1990s
2.7.2 2000 and beyond
3 See also
4 References
5 External links
[edit]Overview
The advent of cinema in the Philippines can be traced back to the early days of filmmaking in 1897, when a Spanish theater owner named Francisco Pertierra screened imported moving pictures and showed them at No. 12 Escolta, Manila. The formative years of Philippine cinema, starting from the 1930s, were a time of discovering film as a new medium of expressing artworks. Scripts and characterizations in films came from the popular theater shows and familiar local literature. Nationalistic films were also quite popular, although they were labeled as being too subversive. The 1940s and the war brought to the Philippine cinema the consciousness of reality. Movie themes consisting primarily of war and heroism had proven to be a huge hit among local audience. The 1950s saw the first golden age of Philippine cinema,[2][3] with the emergence of more artistic and mature films, and significant improvement in cinematic techniques among filmmakers. The studio system produced frenetic activity in the local film industry as many films were made annually and several local talents started to earn recognition abroad. Award-giving bodies were first instituted during this period. When the decade was drawing to a close, the studio system monopoly came under siege as a result of labor-management conflicts, and by the 1960s, the artistry established in the previous years was already on a decline. This era can be characterized by rampant