City’ Super
Introduction
In this project, we have chosen City’ Super as our investigation target. We will discuss its buyer’s responsibilities in merchandising and the external forces affecting its buyer’s environment and will provide recommendations for City’ Super. Moreover, we will investigate how City’ Super locates right resources and prepares merchandise for sale in order to satisfy the needs and wants from the customers.
The responsibilities of the buyer of City’ Super can be divided into five categories. The first category is management responsibilities. The buyer of City’ Super needs to travel worldwide, such as Japan, UK and USA, to find foods that are unavailable in domestic markets. At the same time, its buyer has to maintain good relations with vendors. When advertising the merchandise, the buyer also plays an important role since he or she knows what items are “hot” and should be advertised(e.g. deciding what products should be included in the catalogs).The buyer also needs to decide the foods display in store interiors. Besides, communicating with the staff and disseminating product information to the sales personnel in the stores are also the buyer’s responsibility.
Besides the above responsibilities, the second category is market forecasting and technology. It is important for the buyer of City’ Super to forecast the needs and wants of their target clients accurately according to the past sales, the input from the merchandise managers and sales associates in the branches of City’ Super and market researches. For example, City’ Super has discovered that customers pay much attention on health. With the application of technology, such as the point-of-sale system using by City’ Super, the buyer can make the forecast more easily.
The third category is merchandise planning, selection and development. The City’ Super’s buyer must plan the purchases properly (including the types and quantities of foods to be bought and the appropriate time to release the new
In this project, we have chosen City’ Super as our investigation target. We will discuss its buyer’s responsibilities in merchandising and the external forces affecting its buyer’s environment and will provide recommendations for City’ Super. Moreover, we will investigate how City’ Super locates right resources and prepares merchandise for sale in order to satisfy the needs and wants from the customers.
The responsibilities of the buyer of City’ Super can be divided into five categories. The first category is management responsibilities. The buyer of City’ Super needs to travel worldwide, such as Japan, UK and USA, to find foods that are unavailable in domestic markets. At the same time, its buyer has to maintain good relations with vendors. When advertising the merchandise, the buyer also plays an important role since he or she knows what items are “hot” and should be advertised(e.g. deciding what products should be included in the catalogs).The buyer also needs to decide the foods display in store interiors. Besides, communicating with the staff and disseminating product information to the sales personnel in the stores are also the buyer’s responsibility.
Besides the above responsibilities, the second category is market forecasting and technology. It is important for the buyer of City’ Super to forecast the needs and wants of their target clients accurately according to the past sales, the input from the merchandise managers and sales associates in the branches of City’ Super and market researches. For example, City’ Super has discovered that customers pay much attention on health. With the application of technology, such as the point-of-sale system using by City’ Super, the buyer can make the forecast more easily.
The third category is merchandise planning, selection and development. The City’ Super’s buyer must plan the purchases properly (including the types and quantities of foods to be bought and the appropriate time to release the new