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River Island

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River Island
Introduction

The retailing world is the main conection that brings together two key groups which are customers and manafctures this report sets out to find the impact that river island has on the retailing world and inperticular anaylizises its retaling operations and tactics
When try
River island sets its self in the clothing industry inperticular focusing its self on the female segment but also penetrates others. When a business desides to operate in the retailing industry their are four key fundermentals which it sets out to . providing an assortment of products and services , breaking bulk, holding inventory and providing service
Within this report you will be able to understand the way it expolites its current resources and postion
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For instance in recent news the price of cotton has risen by 13%, sudden changes in the economy like this draws river island to spend more money than having to put the prices up in store which will draw customers to competitors.
Opportunities
Online positioning – with the World Wide Web being used so much more especially for shopping it has given retailers a opportunity to move into this market. Although river island have already situated them self’s in this market they can still utilise media websites from Facebook to instagram .
Acquisitions – A great opportunity for River Island to grow in the market or even a qnew market is to consider an acquisition of a company in the proposed field expand is that they start a corporate action by buying most or if not all of a company and making it their own.
Expansion – currently River island has 300 plus stores in the UK, Poland, Ukraine, Republic of Ireland, Belgium, Georgia, the Middle East and more. In regards to expanding it can be summed into two key
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This has been the main commitment and corporate social responsibility of River Island.
Accessibility
River Islands Accessibility is very vast, in terms of stores they have many branches located throughout Europe and Middle East, over 300 stores. This shows how consumers can physically access River Island, also they have online accessibility in which consumers can purchase online they can reserve and collect online, also apps are available in order to make the transactions safe and secure with a money back guarantee on purchases that have not arrived this allows consumers to have a loyal relationship with River Island and keep them satisfied.

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