Case Study Eassy ’What Do You Think of Nau‘S Approach to Doing Business? Is It Being Ethical and Responsible?’
Case Study Eassy ’What do you think of Nau‘s approach to doing business? Is it being ethical and responsible?’
Nau ,a company which formed by a small group of executives and a clean whiteboard ,use a new, unique and sustainable way to do its business.
Why it is sustainable? It is not difficult to answer. According to the belief shared in Nau ‘in addition to generate a profit, companies have an equal responsibility to create positive social and environmental change’ ,we can see there is greening of management and Values-Based management in Nau. The greening of management means managers try to make a close link between the organization’s decision and activities and its impact on the natural environment. Values-Based management is an approach to managing in which managers establish and uphold an organization's shared values. It guids the managerial decisions and sharps the employee behavior .
In the case of Nau, we can see it mainly using the market approach to make itself to go green , which means it makes its products to be more environmental friendly by using sustainable material. It developed 24 of its 32 fabrics to be more sustainable. At the same time, Nau also requires its business partners such as suppliers and manufacturers ,use the way which fit Nau ‘s belief to run their business and cooperate with Nau. Therefore, Nau’s business partners and itself are bound by code of conduct . Furthermore, in order to ensure all the parties are living up to the standards, Nau found an independent, nonprofit auditing and research firm to overseen their actions.
In the sale area, Nau not only has done something to make itself to be more ‘green’, but also unique. Nau uses the way called ‘Web-front’ to sell its clothing products to its customers. Customers can try on clothes, but they have to use self-service kiosks to purchase form the Web. The result is that the stores Nau needs are small since inventory areas are largely reduced, what are following to
Nau ,a company which formed by a small group of executives and a clean whiteboard ,use a new, unique and sustainable way to do its business.
Why it is sustainable? It is not difficult to answer. According to the belief shared in Nau ‘in addition to generate a profit, companies have an equal responsibility to create positive social and environmental change’ ,we can see there is greening of management and Values-Based management in Nau. The greening of management means managers try to make a close link between the organization’s decision and activities and its impact on the natural environment. Values-Based management is an approach to managing in which managers establish and uphold an organization's shared values. It guids the managerial decisions and sharps the employee behavior .
In the case of Nau, we can see it mainly using the market approach to make itself to go green , which means it makes its products to be more environmental friendly by using sustainable material. It developed 24 of its 32 fabrics to be more sustainable. At the same time, Nau also requires its business partners such as suppliers and manufacturers ,use the way which fit Nau ‘s belief to run their business and cooperate with Nau. Therefore, Nau’s business partners and itself are bound by code of conduct . Furthermore, in order to ensure all the parties are living up to the standards, Nau found an independent, nonprofit auditing and research firm to overseen their actions.
In the sale area, Nau not only has done something to make itself to be more ‘green’, but also unique. Nau uses the way called ‘Web-front’ to sell its clothing products to its customers. Customers can try on clothes, but they have to use self-service kiosks to purchase form the Web. The result is that the stores Nau needs are small since inventory areas are largely reduced, what are following to