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Class Action Lawsuit Against Taco Bell: Fair Or False?

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Class Action Lawsuit Against Taco Bell: Fair Or False?
An Alabama-based law firm filed a class action suit against Taco Bell in February 2011. The law firm claims Taco Bell was falsely advertising their taco meat claiming it was only 35% beef. The firm was not seeking any form of monetary value, rather it was made very clear they would drop the lawsuit as long as Taco Bell changes their marketing strategy and clears up any false advertisements (Schreiner, 2011). Within 24 hours of the lawsuit becoming public, Taco Bell had a meeting with its crisis management team to determine what approach was necessary to refute the claims. Companies dread any form of a lawsuit, but Taco Bell was prepared and ready to fight back.
Taco Bell decided the best form of action would be to use social media to set
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