2. Which of the eight “Shades of Green” environmental segments discussed in Chapter 3 does the Clorox Green Works line appeal to? Explain. I would say any but the eco-centrists or eco villains, because they are against big corporations. The reason for this is because they feel that it’s purely a marketing scam. Which is a big reason the Sierra Club dealt with some serious backlash from partners and supporters. Though they are on opposite ends of the spectrum, they both without questions would turn down Green Works products, even though they are price competitive with many regular brands. Green works covers mostly all the bases of what the other sub groups are looking for in a cleaning product. Whether it be the price tag, the Clorox name, EPA, NPA, or
2. Which of the eight “Shades of Green” environmental segments discussed in Chapter 3 does the Clorox Green Works line appeal to? Explain. I would say any but the eco-centrists or eco villains, because they are against big corporations. The reason for this is because they feel that it’s purely a marketing scam. Which is a big reason the Sierra Club dealt with some serious backlash from partners and supporters. Though they are on opposite ends of the spectrum, they both without questions would turn down Green Works products, even though they are price competitive with many regular brands. Green works covers mostly all the bases of what the other sub groups are looking for in a cleaning product. Whether it be the price tag, the Clorox name, EPA, NPA, or