Clyfford Still Museum Swot Analysis

Strengths:

The Collections.
The collection of the clyfford Still Museum far and away the largest collection of work by Clyfford Still on earth. The museum has more than 900 paintings in its collections and many have yet to even been unpacked. The museum has plenty of fodder for new, never before seen exhibitions of Still’s for decades to come. This means there will be something brand new to market 3-4 times a year. Repetition is rarely something that is done in marketing this institution, especially when it comes to the advertising of the artwork itself.

Well respected in the art world.
Clyfford Still was very well respected by artists in his time and this respect still stands today in the art community. This means that the Clyfford Still
The new location of the Kirkland Museum of Fine Art and Decoration is set to open in 2018 and the total renovation of the Gio Ponti designed North Building of the Denver Art Museum will be completed by 2021, both within a block of the Clyfford Still Museum. The Clyfford Still Museum itself will be building an annex across the street from the current building to serve as a new home for administration and to allow for a more expansive visitor experience in the original space. The three factors in this section mean the Clyfford Still Museum can reasonably expect an increase in both foot traffic in the museum and online interaction in the next several
The museum has a massive, unique, collection of art by a very well respected artist that has never been shown anywhere else in the world, this is a great strength of the museum. This also means that most people are totally unfamiliar with the art contained in the museum and don’t have a lot of context as to what the exhibitions entail, which is a weakness. But, these factors create the opportunity for the museum to make a name for itself in the world of art exhibitions, but it hasn't quite achieved the fame it is capable of, yet. The location of the museum can also be viewed in different lights. It is firstly an opportunity in that the campus aspect of the museum area of downtown Denver means that the Clyfford Still Museum will receive more unexpected foot traffic than if it were located away from other museums. This also can be a threat beauce the close proximity of the two museums means that many people mistakenly enter the Clyfford Still Museum confusing it with the Denver Art Museum and ultimately decide not to stay for a visit. The museum has done a good job of putting its strengths out front by creating unique, engaging exhibits, by comparing and contrasting the work of Still with the work of the work of more well known artists who respected him, by advertising its facility as a work of art in its own right and