Cmt Case Study
As the Chief Ethics Officer for Forterra, the company can rebuild trust and its reputation by having a reliable and committed CMT (Crisis Management Team) that had the ability to remain calm in the midst of a crisis, collect and gather information and accurate data pertaining to the crisis. The CMT should be capable of making ethical decisions and releasing only necessary information that is relevant to the crisis to the public. The Company will acknowledge there is a crisis, take responsibility for the company’s contribution to the crisis, and explain what effects this had on the company. Ensure the public comprehend the impact the loss of business and what percentage of the loss the company has suffered (Crandall, Parnell, & Spillan 2017).
Offer a sincere apology to management, employees, the organization and the public for any partake in the crisis. Be honest in the intent of the company’s actions, explain what actually happened according to the collected data, share with them the company vision and mission and what steps you are willing to take to get back on the right track. Being honest help repair the damages to one’s work on rebuilding that trust. Motivate employees by showing their work is appreciated. Keep an open line of communication; implement change to ensure safety throughout every aspect of the organization. Communication is essential to minimizing damages caused by an escalating crisis (Hensgin, Desouza, & Durland 2006). Reflect on the importance of the core values and create a shared view. Reassure, before profit and growth of the company, safety, and well-being of employees, consumers and the public comes first. Show employees their voice is heard by allowing them to be involved in decision-making issues. Submit an outline of problems that were encountered and display steps used to repair them. Share the experiences from the devastating crisis, ethical or unethical and disclose the strategies that will be used to ensure such a devastation and loss of the company’s reputation will not occur again.
Offer a sincere apology to management, employees, the organization and the public for any partake in the crisis. Be honest in the intent of the company’s actions, explain what actually happened according to the collected data, share with them the company vision and mission and what steps you are willing to take to get back on the right track. Being honest help repair the damages to one’s work on rebuilding that trust. Motivate employees by showing their work is appreciated. Keep an open line of communication; implement change to ensure safety throughout every aspect of the organization. Communication is essential to minimizing damages caused by an escalating crisis (Hensgin, Desouza, & Durland 2006). Reflect on the importance of the core values and create a shared view. Reassure, before profit and growth of the company, safety, and well-being of employees, consumers and the public comes first. Show employees their voice is heard by allowing them to be involved in decision-making issues. Submit an outline of problems that were encountered and display steps used to repair them. Share the experiences from the devastating crisis, ethical or unethical and disclose the strategies that will be used to ensure such a devastation and loss of the company’s reputation will not occur again.