Crtc Case Study

The CRTC (Canadian Radio-television and Telecommunication Commission) is a public organization for telecommunications and broadcasting whereas CanCon is a regulatory mandate from CRTC which requires Canadian broadcasters to dedicate 50% of content between 6 pm to midnight for Canadian content. The issue is that to what extent should CRTC and specifically, CANCON, should have influence in the global world. This issue focuses on negative impact globalization and foreign transnationals are having on Canadian culture., Canadian content is being played less and less often and is increasingly replaced imported content; as a result, the CRTC enacted CANCON, a legislation which protects Canadian culture and identity. Some people support this, voicing that it supports Canadian content whereas others say it is discriminatory to external content and it even demonstrates that Canadian content simply cannot compete
In addition, it would affect producers of Canadian media such as Canadian singers, songwriters, and Canadian TV shows or movies by protecting their content and ensuring that it is viewed or on the other hand, spreading the idea that their content is not up to the mark in comparison to imported international media. It also affects all the non-Canadian media and its respective producers as it could potentially harm their popularity meaning their content could be removed and replaced by Canadian content which can devastate their career and life. The CRTC and CanCon should play a substantial role in today’s global world and should have the power to immediately influence radio-telecommunication and television. The CRTC and CanCon ensure Canadian values, morales, and collective identity are effectively connoted, Canadian artists and media receive equal opportunities to display their talent, and monoculture is effectively eradicated and the culture