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Cobra Yoga Pants Brand Analysis

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Cobra Yoga Pants Brand Analysis
Cobra Yoga Pants are a new brand in the market industry. It is impossible to avoid entry barriers and the biggest one is none of customer know us. The brand awareness as being necessary for the communications process to occur as it precedes all other steps in the process. (Rossiter & Percy, 1987). Therefore, all of our objectives are about gain the attention of the public. (a) Brand awareness rises up from 0 to 30% within three months period; (b) ‘On-message’ awareness increase from 0 to 30% within three months period; (c) Brand attitude raise up from 0 to 20% within three months period. The gain of brand recognition of our brand is aimed at attracting customers and rising brand reputation, which are involved with IMC. There are several ways
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