coca cola challenge strategy
Title page (topic title, team members with ID, year)
Introductions (Reasons for selection of topic, Aim)
Theoretical background for the selected topic (define the selected challenge based on scientific literature: books, journals from electronic databases, provide some information what is known about the issue)
Selected company description and selected challenge analysis
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup forCoca-Cola®, and carried a jug of the new product down the street to Jacobs ' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was
Dr. John Pembertonteamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton 's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark"Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared inThe Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Entering the last quarter of the 20th century, the deep emotional bond between Coca-Colaand its consumers grew even more powerful and more global. In 1971, young people from around the world gathered on a hilltop in Italy to sing "I 'd Like to Buy the World a Coke," a counterpoint to turbulent times. This was also a glimpse into the Company 's future: an expanding global presence and an even closer attachment to the world 's most
Introductions (Reasons for selection of topic, Aim)
Theoretical background for the selected topic (define the selected challenge based on scientific literature: books, journals from electronic databases, provide some information what is known about the issue)
Selected company description and selected challenge analysis
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup forCoca-Cola®, and carried a jug of the new product down the street to Jacobs ' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was
Dr. John Pembertonteamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton 's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark"Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared inThe Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Entering the last quarter of the 20th century, the deep emotional bond between Coca-Colaand its consumers grew even more powerful and more global. In 1971, young people from around the world gathered on a hilltop in Italy to sing "I 'd Like to Buy the World a Coke," a counterpoint to turbulent times. This was also a glimpse into the Company 's future: an expanding global presence and an even closer attachment to the world 's most
References: The Chronicle Of Coca-Cola: Birth of a Refreshing Ideahttp://www.coca-colacompany.com/stories/the-chronicle-of-coca-cola-birth-of-a-refreshing-idea The Coca-Cola Company http://en.wikipedia.org/wiki/The_Coca-Cola_Company Globalization and the Coca-Cola Company The Saylor Foundation