Economics for Global Decision Makers
The World of Coke:
The Coca Cola Company
By: Andrea R Hart
June 29, 2011
GB540 – Unit 4 Assignment
The History of Coca Cola
The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.
Currently the company now has a brand list that exceeds 500 with 3,500 plus beverages. This company has nearly 140,000 employees and operates in more than 200 countries (The Coca Cola Company, 2011). On average a 16oz cola sells for $.99 cents. In 2011 the company reported net income in the amount of $11.8 billion for 2010 and an increase of operating revenue of 16% to $9.5 billion of which 70% was sales generated outside of the United States (Company Fact Sheet, 2011). The company has won many awards for advertising, packaging innovation and even had an outstanding turnout of tourists at the World of Coke Museum and headquarters in Atlanta. Economic, Social, and Political Force Effects
Within the past 125 years many economic, social and political
The Coca Cola Company
By: Andrea R Hart
June 29, 2011
GB540 – Unit 4 Assignment
The History of Coca Cola
The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.
Currently the company now has a brand list that exceeds 500 with 3,500 plus beverages. This company has nearly 140,000 employees and operates in more than 200 countries (The Coca Cola Company, 2011). On average a 16oz cola sells for $.99 cents. In 2011 the company reported net income in the amount of $11.8 billion for 2010 and an increase of operating revenue of 16% to $9.5 billion of which 70% was sales generated outside of the United States (Company Fact Sheet, 2011). The company has won many awards for advertising, packaging innovation and even had an outstanding turnout of tourists at the World of Coke Museum and headquarters in Atlanta. Economic, Social, and Political Force Effects
Within the past 125 years many economic, social and political
Bibliography: 1. Company Fact Sheet. (2011). Retrieved June 29, 2011, from CocaCola.Com: http://www.thecoca-colacompany.com/ourcompany/pdf/Company_Fact_Sheet.pdf 2. The Coca Cola Company. (2010). 2010 Annual Report. Retrieved June 29, 2011, from CocaCola.Com: http://www.thecoca-colacompany.com/ourcompany/ar/pdf/TCCC_2010_Annual_Review_Year_in_Review.pdf 3. The Coca Cola Company. (2011). Heritage Timeline. Retrieved June 29, 2011, from CocaCola.Com: http://heritage.coca-cola.com/ 4. The Coca Cola Company. (2011). Our Company. Retrieved June 29, 2011, from CocaCola.Com: http://www.thecoca-colacompany.com/ourcompany/index.html