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Coca Cola Evaluation

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Coca Cola Evaluation
The Coca Cola Company
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The Following involves the analysis of the costing techniques followed by the company along with its Budgeting system. It also involves the Investment appraisal analysis for the given data.
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TABLE OF CONTENTS:

CONTENTS:
1)INTRODUCTION…………………………………………………………………....03
2)FOUNDATION AND HISTORY…………………………………………………...03
3)COSTING TECHNIQUES…………………………………………………………..04
4)COCA COLA’S COSTING TECHNIQUE ………………………………………..05
5)BUDGETING SYSTEMS…………………………………………………………….06
6)BUDGETING SYSTEM OF COCA COLA……………………………………… 07
7)INVESTMENT APPRAISAL ANALYSIS…………………………………………..10
8)CONCLUSION…………………………………………………………………………12
9)REFERENCES………………………………………………………………………….13

INTRODUCTION: “Share a COKE , Share the happiness”.
The above statement is the slogan for the Coca-cola Company which has now become 125 years old. The slogan says Share the Happiness , it is a notable fact that the Costing technique and the budgeting system is one of the factors responsible for bringing out that happiness.
The following assignment involves the Analysis of the costing techniques and the costing technique followed by the company along with the Budgeting system of the company.
The History of the Coca-cola Company can be briefly explained as follows :
The Foundation and Progress :
It was in the year 1886 when Dr.John Pemberton created a great-tasting beverage that was first served as a fountain dring at Jacob’s Pharmacy in Downtown , Atlanta ,Georgia. The business started small, with a modest nine drinks served a day.
In the 1920s,Robert Woodruff, then President of the Coca Cola Company, envisioned global expansion and developed a separate organization within the Company specifically designed to market and sell coca cola outside the United States. By 1930, Coca-cola was bottled in 27 countries. The subsequent years brought continued product expansion, particularly during the world war



References:  Business Week. (14 November 2005). Coca Cola: How the Swedish Retailer Became a Global Cult Brand. Available from: http://www.businessweek.com/print/magazine/content/05_46/b3959001.htm?chan=gl.  Chain Store Age. (1 April 2006). One Message Won’t Fit All: Retailers Reveal Multicultural Marketing Tactics. Available from: http://www.accessmylibrary.com/comsite5/bin/aml_landing_tt.pl?page=aml_article_print.html  Economist.com  Konzelmann, S., Wilkinson, F., Craypo, C., and Aridi, R. (2005). Varieties of Capitalism in Competition: Wal-Mart and Coca Cola, pp 1-46.  Matchette, J.B. and von Lewinski, H. (2005). Is Your Supply Chain Ready to Enable Profitable Growth and High Performance? Accenture, pp 1-12.  Roberts, D. (27 February 2007). Swedening the Pot. Grist. Available from: http://www.grist.org/cgi-bin/printthis.pl?url=/news/maindish/2007/02/27/ikea/index.html.  Wharton. (7 April 2004). Coca Cola: Furnishing Good Employee Benefits Along with Dining Sets. Available from: http://knowledge.wharton.upenn.edu/article.cfm?articleid=959.

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