Coca cola Marketing Mix Paper

One of the most important formulas in the business industry is the marketing mix, which has principals that if done right can add up to great success for any company. The marketing mix is the proper balance of product, place, price, and promotion. A specific company that has done more than made sure to include this in their business, is Coca-Cola. Coca-Cola 's brilliant mix of taste, expansion, and adapting to its ever growing audience has made them one of the most popular, if not the most popular, soda beverages all over the world “The red and white Coca-Cola logo is recognized by 94% of the world’s population.”(WorldofCocaCola.com) The Coca Cola product is not only killing it in marketing and sales, but has also kept fresh in a changing world, much of the reason is a smart marketing strategy. They have identified their audience and targeted them to feel happiness and joy and only good memories of family and simple pleasures. The Coca-Cola product was actually originated in 1886 by Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia. After the doctor 's new product was tested and perfected, Frank M. Robinson named the soft drink Coca-Cola and created the red and white design that would be known worldwide even 100 years later. The product was first ever priced at 5 cents per glass, which is astonishing since Coca Cola now brings in 1.9 billion servings every year. Although, with the success of Coca-Cola came many imitations, the other top competitors are Sprite, Dr.Pepper, and of course Pepsi. Coca-Cola has a separate taste than most of the other sodas, benefitting their novelty. Pepsi is actually the only soda that can really compare to Coca-Cola, however although Pepsi is generally priced lower than Coca-Cola, people do tend to prefer the taste of Coca-Cola claiming that it is less sweet than the Pepsi taste. Also in a market with such a stigma for unhealthiness it is important to keep the taste while not allowing that to cause turn over in sales;

References: "Coca-Cola History | World of Coca-Cola." World of Coca-Cola. N.p., n.d. Web. 17 Aug. 2014. . "Marketing to Millennials: 5 Ways Coca-Cola is Embracing Creativity and Innovation." The Coca-Cola Company. N.p., n.d. Web. 18 Aug. 2014. . "Drink Machine | Coca-Cola Freestyle." wwwcocacolafreestylecom RSS 092. N.p., n.d. Web. 18 Aug. 2014. .