Coca-Cola Sustainable Development
Investigation Report：
Coca-Cola Sustainable Development
I Planning
The Brief
The successful sustainable development of Coca-Colar Corparation
1. Smart objective of the project
Established in 1886, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity and later to create that international beverage brand. Nowadays, it becomes the largest beverage company in the world, products brand ranges over more than 500 categories. It enjoys larger populations all round the world. I will investigate how the Coca-Colar operates in its sustainable development in order to better satisfy customer’s tastes and needs
2. Statement of the issues investigation
The issue of investigation is about the Coca-Colar sustainability development.
In a broad sense, it is the ability to maintain a certain process or state. And now most frequently used in connection with biological and human systems. For humans to live sustainably, the Earth 's resources must be used at a rate at which they can be replenished.
As a well-know international beverage corporation, the sustainability is an essential to business continouly development. Hence, the Coca-Cola Company and six of our largest bottling partners developed a strategy for sustainability. That plan focuses on the role and impact of the Coca-Cola system in three key areas: protecting the environment, contributiong to communities and offering quality and safe products. This sustainability strategy will guide me approach to sustainability issues and how it adopted throughout the Coca-Colar system.
3. Reasons of this issue selected and corresponding textbook covered
There are many reasons to present why I choose this issue. * I am interested in this issue since it is directly linked to the health of the communities we serve and the success of sustainable strategy may benefit our posterity. * It plays a significant role to business success and long-turn profitability. As we can see, it is the
Coca-Cola Sustainable Development
I Planning
The Brief
The successful sustainable development of Coca-Colar Corparation
1. Smart objective of the project
Established in 1886, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity and later to create that international beverage brand. Nowadays, it becomes the largest beverage company in the world, products brand ranges over more than 500 categories. It enjoys larger populations all round the world. I will investigate how the Coca-Colar operates in its sustainable development in order to better satisfy customer’s tastes and needs
2. Statement of the issues investigation
The issue of investigation is about the Coca-Colar sustainability development.
In a broad sense, it is the ability to maintain a certain process or state. And now most frequently used in connection with biological and human systems. For humans to live sustainably, the Earth 's resources must be used at a rate at which they can be replenished.
As a well-know international beverage corporation, the sustainability is an essential to business continouly development. Hence, the Coca-Cola Company and six of our largest bottling partners developed a strategy for sustainability. That plan focuses on the role and impact of the Coca-Cola system in three key areas: protecting the environment, contributiong to communities and offering quality and safe products. This sustainability strategy will guide me approach to sustainability issues and how it adopted throughout the Coca-Colar system.
3. Reasons of this issue selected and corresponding textbook covered
There are many reasons to present why I choose this issue. * I am interested in this issue since it is directly linked to the health of the communities we serve and the success of sustainable strategy may benefit our posterity. * It plays a significant role to business success and long-turn profitability. As we can see, it is the
References: Yan Chen, 2006-6-1, Environment and Sustainable Development, Renmin Publishing “The face to face interview” Hao Chen and Xiaofeng Chen, Human Resource Department, Beijing, 2009-4-3 “The telephone interview” Shi He, Coca-Cola Sales Department, Hu Bei, 2009-4-9) “Introduction of Coca-Cola”