Coffee Cafe Promotion

Marketing Strategy
Promotion
We decide to plan for the Coffee Café to create seasonal promotion event for our customers. The promotion model represents a special form of advertising that attracts more and more customers. For example, Coffee Café provide “Buy 1 Free 1 Promotion” or offers discount of items when the customers purchased in promotion time. The items typically include foods and drinks; we also make different and new variety of foods and drinks in every season. The seasonal promotion event will hold in a day of every month as remembering the date of Coffee Café established. The main objective is getting to attract the customers’ attention from the promotion. It also assures them enjoying satisfaction and benefits in Coffee Café and able to help us share to others effectively. Besides, Coffee Café plans to choose Chopink, a cardless loyalty system developed by Werebits, to be integrated with its point-of-sale (POS) system. Chopink, it is a mobile phone app that will essentially replace Coffee Cafe’s paper-based loyalty chop cards as part of the brand’s customer engagement and retention efforts in driving business growth. Chopink’s cloud-based application provides us with a simple and innovative customer engagement solution to advance our business. With the increased use of mobile apps among consumers these days, the integration of Chopink will help the brand adapt quickly to this new consumer behaviour. With Chopink, Coffee Café will be able to identify, track and interact with regular customers to refine their future customer engagement strategies. We can leverage Chopink to run multiple loyalty programmes and offer rewards for multiple purchases. For example, the customers can collect the points in every once their purchases, allow they claim the items their want as rewards in Coffee Café by collecting enough the points.