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Persuade Cafe

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Persuade Cafe
To:
Jacqueline CEO Persuade Café Intranet
From:

CC:
Division Manager
Date:
October 6, 2014
Re:
Suggested Improvement Plan

Hello Jacqueline,

I have had the chance to review the information you presented on how to improve Persuade Cafes profits and Stock prices. I would like to take this opportunity to discuss a few changes that I believe are necessary to make, in order for Persuade Café to operate at a profit and increase year over year sales as well as continue to please clients it serves.
After carefully reviewing the surveys I have come to conclusion that Persuade Café does not have consistent service. Numerous surveys state that the speed at which service is offered is different from store to store and employee to employee. This inconsistency stems from improper training of employees. In order for a franchise to be successful it has to make sure that 99% of its stores are operating with the same motto, same philosophy and same mission. Inability to offer the same type of service in each store makes a franchise difficult to operate. Employees are the forefront of your business, your employees represent you as a company, making sure that your employs are well trained should be at each stores top priority.
Surveys suggest that the company has a sink or swim training structure. This is unacceptable. Training ones employees is associated with a very small overhead cost and therefore should never be ignored. Your representation should be uniform in how drinks are made and at what speed. Training needs to be implemented for current as well as new hire employees, especially now that the pay per hour has increased, as we can start expecting more out of the employees.
Employs can be held responsible for more than just making a cup of coffee. In fact your employees can be a great way for you to advertise your business. The company website has a very limited number of views and a very small profit comes from website sales. I suggest advising employees that the word

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