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coffee roaster and sonnies' case

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coffee roaster and sonnies' case
Executive Brief of Coffee Roaster:
Ohori’s: using the product-process matrix, they are using job shop process type in which their products seem to be customized and have very low volume. Ohori’s coffee is defined as a boutique store, the high skilled coffee masters serve customers with high-quality different flavored coffee and satisfy their unique needs. There’s no standard production process, every cup of coffee is made special.
Folgers: they are using the repetitive process type as of product-process matrix. Their products are mass production with variety of options and flavors. Bacause their products are packaged standard ones, with standard facilities and factories, all of their prodcuts are under the same sequence. Workers are normally low skilled as the prodcution process are all standard.
Ohori’s v.s. Folgers: as they have very different product-process matrix, operation layout can be also different. Ohori’s may use the line balancing for its product layout as they are different steps or tasks for each coffee masters to proceed and finish. The whole production efficiency is based on the total time that used on every different favor coffee which customers ordered. On the other hand, Folgers may use cellular layout as product layout as they have several product lines for different blends and flavored coffee. They need a mass production so it would be more efficient if they use the cells which increase flexibility of repetitive processes. If Folgers want to compete with Ohori’s , they may change their product process which should mainly focus on the job shop. And a job shop process could be more efficient if they stay into the cells product layout.

Executive Brief of Sonnie’s Gourmet Sandwich Café
For service process matrix, Sonnie’s sandwich shop can be placed on the service shops as they have lower level of labors as well as higher level of customer’s interaction and customization, campared with McDonald’s which is placed in mass services. As of the

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