Service processes that is positioned between professional services and mass services, usually with medium levels of volume and customisation.
SERVICE MATRIX
On the Customer wants and needs in the service package Starbucks uses Standard with options; using moderately repeatable sequence. Customer has some decision making power. This is evident as though customers have the ability to customize their coffee specifically for them, the choices they have are standardized; somewhat mass customization. On the operations service process design Starbucks uses a limited number of process pathways. Line flows, low work complexity. As explained in the process selection section, Starbucks uses a line flow process. All coffee is made in a sequential order; following the same format repeatedly. Hence, Starbucks falls into the Co-routed services section of the matrix as it offers a moderate number of choices to customers using moderately standardized processes.
Service design
ervice process service shop
Service processes that is positioned between professional services and mass services, usually with medium levels of volume and customisation.
SERVICE MATRIX
On the Customer wants and needs in the service package Starbucks uses Standard with options; using moderately repeatable sequence. Customer has some decision making power. This is evident as though customers have the ability to customize their coffee specifically for them, the choices they have are standardized; somewhat mass customization. On the operations service process design Starbucks uses a limited number of process pathways. Line flows, low work complexity. As explained in the process selection section, Starbucks uses a line flow process. All coffee is made in a sequential order; following the same format repeatedly. Hence, Starbucks falls into the Co-routed services section of the matrix as it offers a moderate number of choices to customers using moderately standardized