Collaging In Lululemon
Collaging is to allow participants express their feelings and desires by selecting visual toolkits (such as card and images) provided by researchers.
To give six images with some descriptions on it to 2 participants who do yoga or sports frequently. Each image have different subject- store decoration/ organization/ layout, instore shopping assistance, efficiency ( fitting room and check-out area), product feature, promotion activities and after-sales service. Participants can select images that they think are very important for their ideal shopping experience in lululemon or other sportswear brands and give their reasons. Then asking them detailed question based on their selection.
To give six images with some descriptions on it to 2 participants who do yoga or sports frequently. Each image have different subject- store decoration/ organization/ layout, instore shopping assistance, efficiency ( fitting room and check-out area), product feature, promotion activities and after-sales service. Participants can select images that they think are very important for their ideal shopping experience in lululemon or other sportswear brands and give their reasons. Then asking them detailed question based on their selection.