Background From the beginning of Commerce Bank in 1973, their main corporate strategy was to differentiate themselves within the banking industry in order to grow and gain market share. The first bank location was opened in southern New Jersey and has since spread into Pennsylvania, Delaware, and New York. Expanding into New York represented a huge opportunity for the one-time community bank. Commerce Bank branded themselves as “America’s Most Convenient Bank” with branches open seven days a week and expanded
References: Frei, F. (2006). Commerce Bank.