Communication 277: Study Guide
Communication 277: Introduction to Mediated Communication Spring 2012
Study Guide for Examination #2
This study guide is organized by lecture topics. Within each topic is listed the major areas that may be included on the examination. You are responsible for the content that falls within each major area.
I. Lecture content from before Examination #1
A) Regulation of Media Content
1) Ways government can regulate speech 1. Law: passed by some government body 2. Agency regulation: FCC-Federal communications commission 3. Court decision regarding a law or regulation 4. Pressure/threats
2) Elements protecting the media 1. First amendment and specific laws/regulations 2. General prohibition of ‘prior restraint’ 3. Traditions 1) Social inertia: a big change (cannot come above fast) 2) Watchdog function of the press
3) Special controls on electronic media: print versus electronic media regulation
II. Lecture content since Examination #1
A) Introduction to Media Effects Research 1) Basic effects approach Source, message, channel, receiver, effects 1. Source: who are the institutions, owners, writers, and producers? 2. Message: what is the content? 3. Channel: how does the medium matter? 4. Receiver: who gets the message and why? 5. Effects: what happens to receivers and to society?
2) Categorizing media effects: type of outcome, intentionality, levels of outcome, duration of outcome, frequency of cause, and nature of outcome 1. Type of outcome a. Cause change b. Reinforce status quo (keep as who you are) c. Prevent change (public service announcement do) 2. Intentionality a. Intended b. Unintended/ accidental 3. Levels of outcome a. Micro-level: individual b. Macro-level: more groups and societal (society level)
4. Duration of outcome
Study Guide for Examination #2
This study guide is organized by lecture topics. Within each topic is listed the major areas that may be included on the examination. You are responsible for the content that falls within each major area.
I. Lecture content from before Examination #1
A) Regulation of Media Content
1) Ways government can regulate speech 1. Law: passed by some government body 2. Agency regulation: FCC-Federal communications commission 3. Court decision regarding a law or regulation 4. Pressure/threats
2) Elements protecting the media 1. First amendment and specific laws/regulations 2. General prohibition of ‘prior restraint’ 3. Traditions 1) Social inertia: a big change (cannot come above fast) 2) Watchdog function of the press
3) Special controls on electronic media: print versus electronic media regulation
II. Lecture content since Examination #1
A) Introduction to Media Effects Research 1) Basic effects approach Source, message, channel, receiver, effects 1. Source: who are the institutions, owners, writers, and producers? 2. Message: what is the content? 3. Channel: how does the medium matter? 4. Receiver: who gets the message and why? 5. Effects: what happens to receivers and to society?
2) Categorizing media effects: type of outcome, intentionality, levels of outcome, duration of outcome, frequency of cause, and nature of outcome 1. Type of outcome a. Cause change b. Reinforce status quo (keep as who you are) c. Prevent change (public service announcement do) 2. Intentionality a. Intended b. Unintended/ accidental 3. Levels of outcome a. Micro-level: individual b. Macro-level: more groups and societal (society level)
4. Duration of outcome