What is communication?Communication is simply the act of transferring information from one individual to another to reach a common understanding.Although this is a simple definition, when we think about how we may communicate the subject becomes a lot more complex.
What is trust? Trust is both and emotional and logical act. Emotionally, it is where you expose your vulnerabilities to people, but believing they will not take advantage of your openness. Logically, it is where you have assessed the probabilities of gain and loss, calculating expected utility based on hard performance data, and concluded that the person in question will behave in a predictable manner. What is the relation between these two concepts? Trust is obtained from a person through communication. The duration of obtaining a person's trust depends on your communication skills. Leaders too often talk about having trust, rather than building trust. Trust is something that must be earned. It is not something that today’s business leaders can take for granted, because both internal workforces and external publics are increasingly cynical.But leaders of well-respected, high-performing organizations have long known the value of building and sustaining trust. Building trust in an organization’s leadership requires a personal effort on the part of the leaders themselves. Yet it’s a team effort too. And the corporate function most likely to support leaders’ efforts to build or sustain trust is communications.
With an economy that’s taking its sweet time recovering from the worst recession since World War II and global competition fiercer than ever, it would be nice if American workers had confidence in their companies’ management to lead them through the tough times.
Only 14 percent believe their companies’ leaders are ethical and honest. Ten percent trust management to make the right decisions in uncertain times. Twenty-five percent say they have less trust in management