Company Analysis
Company Analysis Report: Rolls Royce Plc
Vinay Thakaria
Contents 1. Summary 3 2. Introduction 3 3. Rolls Royce’s products 3 4. Rolls Royce’s competitors 4 5. Rolls Royce’s order winning criteria. 4 6. Rolls Royce’s Main Opportunities and Threats 4 7. Recommendations for Rolls Royce’s strategy 5 8. Conclusions 6 9. References 6 10. Glossary 7 11. Appendix 7
1. Summary
Rolls-Royce is a public limited company and is listed on the FTSE 100 index. Since December 2011, Rolls-Royce PLC is the 28th largest company on the FTSE, it has a market capitalisation of £13.58 billion. The shares of Rolls Royce are available to the public. Rolls-Royce PLC’s business segments are divided down as the following :Civil aerospace-(44.3%), Defence aerospace-(19.9%), Marine-(25.6%), Energy-(10.2%). Civil aerospace is where the company generates its largest amount of revenue. This report analyses the current competitors in the Aerospace manufacturing industry, the opportunities and threats Rolls-Royce currently face and provides a strategy on how Rolls Royce could possibly compete more effectively in their current market. 2. Introduction
This report has been devised by myself to explain and analyse the : * Products * Competitors * Order Winning criteria * Main opportunities and threats * Strategy * Conclusion
Of Rolls-Royce PLC. 3. Rolls-Royce’s products
There are 5 different sectors to Rolls Royce. * Civil Aerospace * Defence Aerospace * Marine * Energy * Nuclear
Civil Aerospace
There are different types of Civil Aerospace engines that Rolls-Royce produce, large aircraft engines, small aircraft engines and helicopter engines. Figure 1 shows the Trent 1000 engine, this is one of many different types of large engines that Rolls-Royce provide. There are also small engines and helicopter engines, that Rolls-Royce have to offer. The Trent 1000 in this case is an engine which
Vinay Thakaria
Contents 1. Summary 3 2. Introduction 3 3. Rolls Royce’s products 3 4. Rolls Royce’s competitors 4 5. Rolls Royce’s order winning criteria. 4 6. Rolls Royce’s Main Opportunities and Threats 4 7. Recommendations for Rolls Royce’s strategy 5 8. Conclusions 6 9. References 6 10. Glossary 7 11. Appendix 7
1. Summary
Rolls-Royce is a public limited company and is listed on the FTSE 100 index. Since December 2011, Rolls-Royce PLC is the 28th largest company on the FTSE, it has a market capitalisation of £13.58 billion. The shares of Rolls Royce are available to the public. Rolls-Royce PLC’s business segments are divided down as the following :Civil aerospace-(44.3%), Defence aerospace-(19.9%), Marine-(25.6%), Energy-(10.2%). Civil aerospace is where the company generates its largest amount of revenue. This report analyses the current competitors in the Aerospace manufacturing industry, the opportunities and threats Rolls-Royce currently face and provides a strategy on how Rolls Royce could possibly compete more effectively in their current market. 2. Introduction
This report has been devised by myself to explain and analyse the : * Products * Competitors * Order Winning criteria * Main opportunities and threats * Strategy * Conclusion
Of Rolls-Royce PLC. 3. Rolls-Royce’s products
There are 5 different sectors to Rolls Royce. * Civil Aerospace * Defence Aerospace * Marine * Energy * Nuclear
Civil Aerospace
There are different types of Civil Aerospace engines that Rolls-Royce produce, large aircraft engines, small aircraft engines and helicopter engines. Figure 1 shows the Trent 1000 engine, this is one of many different types of large engines that Rolls-Royce provide. There are also small engines and helicopter engines, that Rolls-Royce have to offer. The Trent 1000 in this case is an engine which
References: Flightglobal , 2012, Engine directory Rolls Royce, retrieved 8/12/2011 http://www.flightglobal.com/directory/searchresults.aspx?navigationItemId=382&manufacturerType=Engine&searchMode=manufacturer&Keyword=&Manufacturer=3082 Rolls-Royce, 2012, Business Review, retrieved 3/1/2012 http://www.rolls-royce.com/reports/2010/businessreview/business-review.shtml eurekamagazine, 2011, Rolls-Royce wins order for 'enviroship ' concept , retrieved 17/12/2011 http://www.eurekamagazine.co.uk/article/37418/Rolls-Royce-wins-order-for-Enviroship-concept.aspx Imap, 2012, Aerospace Global Report 2011, retrieved 12/1/2012 http://www.imap.com/imap/media/resources/Aerospace_8_1FED752787A1E.pdf Wikipedia, 2012, International Aero Engines, retrieved 12/1/2012 http://en.wikipedia.org/wiki/International_Aero_Engines Wikipedia, 2012, Engine Alliance, retrieved 12/1/2012 http://en.wikipedia.org/wiki/Engine_Alliance Me-uk, 2012, Contracting Out Manufacturing in the Aerospace Industry, retrieved 14/1/2012 http://www.me-uk.com/summit/newsletter.asp?eventid=15681&RecID=1603 Figure 2 - Combat engine (F136) Figure [ 1 ] - large aircraft engine (Trent 1000)