Nic Wilson
MGMT 498
John Pepper
1 November 2012
Table of Contents
Introduction-1
Background-2
Organizational Definition-3
Company Organization and Structure-3
Institutional Client Services-3
Investment Management-4
Investment Banking-4
Investing and Lending-4
Revenue, Expense, and Net Income-5
Assets-6
Return on Assets and Equity-7
Position in the Industry-8
Stock Market Performance-9
VRIO Analysis-9
SWOT Analysis-10
Strengths-10
Weakness-10
Opportunities-11
Threats-11
Corporate Level Strategy-12
Business Level Strategy-12
Prognosis-12
Conclusion-13
Nic Wilson
MGMT 498
John Pepper
1 November 2012
Company Analysis and Prognosis: Goldman Sachs
Introduction
I will provide an analysis of Goldman Sachs, using key industry metrics to compare it to industry standards and provide a five year prognosis. Furthermore I will present Goldman Sachs’ history and current structure and operations to develop my analysis. Goldman Sachs operates within a variety of financial activities, but primarily deals in the Securities Brokerage industry (NAICS 523111). This industry consists of companies who primarily act as agents/brokers between buyers and sellers of securities from a commission or transaction fee (BHB). This will provide the groundwork to conduct a SWOT analysis and hone in on what their current position is as a company and within their industry. I will then provide my prognosis of Goldman Sachs, including a 5 year projection of revenue, net income and other key industry metrics. The analysis provided, as well as historical trends within the industry will provide context for my prognosis. I am currently in the business school at the University of Kansas with prior industry analysis experience including: Miscellaneous financial Investment Activities (523999), Mobile Food Services (722330), and Supermarkets and Other Grocery (except Convenience) Stores (445110). I have spent over 15 hours
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