Company Investigation Guinness
Alcohol Advertising in Ireland
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Written By: Clovis O Donohoe
Contents
▪ Aims and Methodology 1
▪ Introduction 2
▪ Alcohol advertising today 3-4
▪ How it has changed 5-6
▪ Laws 6-7-8
▪ Case Study: Guinness Advertising Campaign 9-10
▪ Statistical Analysis 11
▪ Conclusion 12
▪ Bibliography 13
▪ Appendix 14
Methodology
In doing this report I got information from web sites such as www. absoloute astromony.com,drugs and alcohol.ie and Guinness.com my own knowledge of the subject ,also from a survey with people from my college the data from which I will represent in a pie chart. And an interview with a publican was also conducted with the barman from Sally Longs.
Aims
The aim of this report will be to gain an insight into the world of alcohol advertising and to see how this works in Ireland and also how this has changed over the years. It will explain the history of alcohol advertising in Ireland and try to figure out how it could change in the future. Hopefully through using a survey we can find out what other people think about this subject. Included in the report will be a case study on Guinness drinks company to see how they have advertised their product over the years. Also an interview will be done with a publican to try and see things from a different point of view. Further research will be carried out using the internet.
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Introduction
Alcohol use in Ireland is a much debated and analysed subject. Every year there are numerous murders, hit and runs and violence blamed on alcohol. We can not open our daily newspaper without being confronted with another story on this subject. Some people even go as far as to stereotype Ireland as a nation of Guinness Guzzling Lunatics who like to get into a good row. How has advertising played a part in all this. Hopefully through reading this report, things
[pic]
Written By: Clovis O Donohoe
Contents
▪ Aims and Methodology 1
▪ Introduction 2
▪ Alcohol advertising today 3-4
▪ How it has changed 5-6
▪ Laws 6-7-8
▪ Case Study: Guinness Advertising Campaign 9-10
▪ Statistical Analysis 11
▪ Conclusion 12
▪ Bibliography 13
▪ Appendix 14
Methodology
In doing this report I got information from web sites such as www. absoloute astromony.com,drugs and alcohol.ie and Guinness.com my own knowledge of the subject ,also from a survey with people from my college the data from which I will represent in a pie chart. And an interview with a publican was also conducted with the barman from Sally Longs.
Aims
The aim of this report will be to gain an insight into the world of alcohol advertising and to see how this works in Ireland and also how this has changed over the years. It will explain the history of alcohol advertising in Ireland and try to figure out how it could change in the future. Hopefully through using a survey we can find out what other people think about this subject. Included in the report will be a case study on Guinness drinks company to see how they have advertised their product over the years. Also an interview will be done with a publican to try and see things from a different point of view. Further research will be carried out using the internet.
[pic]
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Introduction
Alcohol use in Ireland is a much debated and analysed subject. Every year there are numerous murders, hit and runs and violence blamed on alcohol. We can not open our daily newspaper without being confronted with another story on this subject. Some people even go as far as to stereotype Ireland as a nation of Guinness Guzzling Lunatics who like to get into a good row. How has advertising played a part in all this. Hopefully through reading this report, things
Bibliography: www.drugsandalcohol.ie www.absoluteastromony.com www.guinness.com Interview:Publican Joe Mc Carthy from Sally Long’s9th January 2012 Survey: Conducted with students from GCC on the 15th January 2012