The use and social character utilized by both promotion causes total diversity. The usage of Paul Masson Brandy targeted for relax nights or candlelit dinners with a spouse or good friend.While in actuality SVEDKA use is for individuals who love blended beverages and hope to get a little hummed while drinking it. The cultural identity sold by the ad completely differ from one another. Paul Masson Brandy offers to more established individuals who explore out on the sea or individuals with …show more content…
In this advertisement they use a dark background with a golden looking liquid within the bottle to make it appear bolder and can overcoming of the darkness. Paul Masson puts the reflection from the bottle on the black glass it sits on to show the golden drink overcoming the darkness. They use a straightforward camera angle maybe a little lower than straightforward but not off by much.In spite of the fact that no individuals appear in the commercial, the ad makes the liquor seem as though it is tasteful and costly and at the base of ad instead of stating "drink responsibly" it says "relax responsibly".It also states that it aged for four years with a blend of foreign cognac and brandy. The golden drink and wine glass gives it that expensive and classful look and even the golden text on the