Bud Light Advertising

Michael Green

Beer Providing Endless Opportunities Since 1862

Beer advertisements have become extremely popular since or society has become avid beer drinkers. Most of the beer ads entail a good time when consumed. They also insinuate other ideas that could be seen as scandalous to some people. Many advertisements use sex to sell their products. The Bud Light advertisement I analyzed had many messages that could be easily over looked.
In the Bud Light advertisement I come across, I noticed a few things. This advertisement like many others was not only selling a product, it was selling an idea. Given that it was a Bud Light advertisement it was promoting Bud Light beer. Also it was providing the idea of “endless opportunities.”
This bottle looks very refreshing and mouth-watering. The advertisement is split in half on the left there is an all white background. In the middle of the right side there is a couple, male and female on a date. The woman is in front of the man holding a pool stick wearing a silky gold tank top. She is glancing to the side. The man is behind the woman, looking at the viewer of the advertisement. He is wearing a black leather paperboy hat with a white sweater and a grey undershirt. His facial expression is suggesting that he is ‘up to something.’ On the top of the left side there is a phrase “endless opportunities.” This is evidence for the expression on the guy’s face. He is trying to ‘make something happen’ with the woman. The same couple is on the right side of the advertisement, but now the woman is facing the man with her arms around his neck. Now she has a smile from ear to ear. Again the woman is looking to the side and the man is looking at the viewer. This time the male looks more confident. The male has his arms wrapped around her back holding the pool stick. He is no longer wearing his hat or sweater. The background of the right side is a faded blue with a beer and a pool table. Above the couple is there is a phrase “superior