Pinnacle Vodka Vs Courvoisie

One thing that can be very telling in the magazine world is advertising and who they need to appeal to. The two ads that of choice that will be analyzed is the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine. Even thought these are both French hard alcohols, it is interesting to see how gender has a big impact on how the different types of alcohol are advertised and how they target a certain gender. In this essay evaluation it will be prevalent to see how these two ads compare, how the creators of the ad targeted the gender, and how they engaged the targeted audience.
For the second option of the magazine options of the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine, although
these two ads seem to be very different there were some similarities with both of the being French hard alcohols, but there were also some differences in the two ads. Just by looking at the two ads it is pretty easy to see which is targeted for the specific gender the first thing that really stands out is the colors.
the Pinnacle Vodka ad that really stands out is the amount of colors. With all of these bright colors it makes it looks like it is for very festive parties. With these colors such as red, blue, pink, and purple it is easy to see they are targeting women. In the Courvoisie it is quite the opposite of the color scheme that they have with dull colors with black, brown to go with the use of shadows and dark lighting. With this choice of color scheme you can tell that it is focused for males as they can find more men he feels more comfortable in dull colors. One big category that goes into these categories is how they are supposed to be drank. In the Pinnacle ad it is made to look like it supposed to be consumed in groups. It can be seen with all of the hands that they have in the background it can be seen that you are suppose to consume with groups of people. On the contrary Courvoisie with there only being one women in the background straddling the bottle making it seem that they only want to drink alone with there significant other. One other thing where it tells you how to drink is Pinnacle says to “drink
responsibly” compared to “sip responsibly”. Drink responsibly is very broad term for telling you how to drink compared to sip responsibly saying it is something you should not try to binge drink off of. This is where I think the creator of the ads had their own opinion’s of what he believed appealed to men and women. One thing is sometimes girls do not want to drink together, and sometimes men do not find women attractive and do not want to drink alone. Some keywords to tell that Pinnacle is they used the word “Playful” and Courvoisie the ad calls it the “Imperial Cognac” meaning it is very dominant to other drinks. With all of these different categories given in these two different ads you can tell that the ad creators had different views on men and women.
The first thing that you can notice with Courvoisie ad in the men’s magazine is the women straddling the bottle. The main desire that the creators of the Courvoisie is the sex appeal. With one of the oldest sayings is “sex sells” and with the role of Alcohol it increases the desire even more. The way that the bottle is designed is it is not designed for parties which is where they are trying to make it look like something to be consumed with one man and one women together not at a party, with the increase of alcohol it makes it seem more romantic. One of the key sayings that the creator came up with in Courvoisie was the “Imperial Cognac” making it seem very powerful and strong which is one thing that men want to feel. With the alcohol it is one of the things that men like about it making them feel
powerful. With Pinnacle Vodka the ad creator makes it really seem this type of drink for women is made to be consumed in groups of people. They really try to make it seem it is for everyone by saying it has “over 40 playful flavors there’s a flavor for every polish in your palette & then some” they trying to make it so that everyone will have some flavor that they will like. The creator is assuming that some women may not like some types of alcohol so they made so many flavors that everyone will have a flavor that they will like. With all of the hands in the background it encourages for people to consume in big get together. With the increase of alcohol, it makes for groups of women want to consume alcohol in effort to make themselves feel more outgoing. As far as some the creators’ views go on men and women I do agree with them except for some of the views on men. I feel as though the ad was created for a certain age group of men with it designed for older men in a relationship. In the ad for women I see it everyday life with trying to include everyone, but with ad for men anytime I see an ad like that I see something my parents would drink. I believe the ad designed for women was more beneficial because it seemed as though it was designed for everyone, while the ad for was kind of detrimental as it seemed to limit the people it was targeting. With the likelihood of me taking on the media world is very unlikely. The only time I would ever consider writing to a media organization is if I ever felt like they really crossed the line. I feel as though the media is trying to do their job and are not trying to hurt anyone, they are working to make the world a better good, unless they start attacking people is when I would feel the need to start writing a media organization.