comparative analyses of dominoes and pizza hut in india
INTRODUCTION
Domino's Pizza and Pizza hut are American restaurant chains and international franchise pizza delivery corporations. Pizza hut is the largest pizza chain in the United States followed by dominoes. Pizza hut has 5,139 store locations in 94 other countries and territories around the world. Domino’s has more than 10,000 corporate and franchised stores in 70 countries. Presently dominoes have 7 stores in 7 different locations in Goa and pizza hut has only 1 store in Goa.
Applying the 5 forces model:
1. CUSTOMERS: to satisfy their customers both dominoes and pizza hut used a similar kind of strategies i.e. localized the menu and even revised the prices in order to cater to the multi-cultured local population. Customers in dominoes are mostly from the middle income group or students whose disposable incomes are relatively low; also location of the restaurant makes a lot of difference as many people come to dine due to strategic location.
2. Substitutes: there are many substitutes which are available to choose with respect to the fast food industry some of them are
Café coffee day
KFC
Subways
Chinese restaurants Especially in Calangute where all four i.e. dominoes, pizza hut, KFC, café coffee day and even Chinese restaurants are there it all depends upon the customers where they want to have. They have to improve their services and come up with new and innovative marketing strategies in order to attract customers. Some of the strategies like advertising, home delivery, revision in menu and costs etc. are used by most of them.
3. Suppliers: supplies till now were not a problem. But with the advent of rising food costs, suppliers are not ready to supply items at the normal rate. Thus both dominoes and Pizza hut has to either increase the menu costs or reduce the operational costs to recover.
4. Rival firms: presently dominoes’ main rival is pizza hut. In Goa dominoes has a greater customer base than Pizza hut because of its
Domino's Pizza and Pizza hut are American restaurant chains and international franchise pizza delivery corporations. Pizza hut is the largest pizza chain in the United States followed by dominoes. Pizza hut has 5,139 store locations in 94 other countries and territories around the world. Domino’s has more than 10,000 corporate and franchised stores in 70 countries. Presently dominoes have 7 stores in 7 different locations in Goa and pizza hut has only 1 store in Goa.
Applying the 5 forces model:
1. CUSTOMERS: to satisfy their customers both dominoes and pizza hut used a similar kind of strategies i.e. localized the menu and even revised the prices in order to cater to the multi-cultured local population. Customers in dominoes are mostly from the middle income group or students whose disposable incomes are relatively low; also location of the restaurant makes a lot of difference as many people come to dine due to strategic location.
2. Substitutes: there are many substitutes which are available to choose with respect to the fast food industry some of them are
Café coffee day
KFC
Subways
Chinese restaurants Especially in Calangute where all four i.e. dominoes, pizza hut, KFC, café coffee day and even Chinese restaurants are there it all depends upon the customers where they want to have. They have to improve their services and come up with new and innovative marketing strategies in order to attract customers. Some of the strategies like advertising, home delivery, revision in menu and costs etc. are used by most of them.
3. Suppliers: supplies till now were not a problem. But with the advent of rising food costs, suppliers are not ready to supply items at the normal rate. Thus both dominoes and Pizza hut has to either increase the menu costs or reduce the operational costs to recover.
4. Rival firms: presently dominoes’ main rival is pizza hut. In Goa dominoes has a greater customer base than Pizza hut because of its