Environmental Scan
Environment Scan
The week three assignment for Strategic Management MGT 498 involves researching the environmental scanning practices of two to three real-world companies’ internal and external environments and describe their internal and external environments. This assignment provides a brief overview on the competitive advantages of each identified company and what strategies these companies use. Included in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc.
Stakeholders, customers, and members of an organization’s board of directors expect executive leaders to balance the strategic fit of a company to what the environment wants and what the corporation has to offer. The expectation necessitates executives to strike a balance between what the corporation needs to what the environment can provide. The organizational balance involves both the internal and the external stakeholder. Environmental scanning allows an organization to identify possible external opportunities and threats, and look within the organization’s internal environment for strengths and weaknesses (Wheelan & Hunger, 2010).
The fast food culture in the United States has grown from a $6 billion-a-year industry in 1970 to a massive corporate franchising empire earning more than $170 billion in annual revenue (Food Empowerment Project, 2010). Leading the way in the fast food culture is the pizzeria industry. The pizza industry is a highly competitive market. Although there are many pizza makers ranging from local pizzerias to international franchises, Domino’s Pizza, Inc., and Pizza Hut, Inc. are two major restaurants within the industry. In 2009
The week three assignment for Strategic Management MGT 498 involves researching the environmental scanning practices of two to three real-world companies’ internal and external environments and describe their internal and external environments. This assignment provides a brief overview on the competitive advantages of each identified company and what strategies these companies use. Included in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc.
Stakeholders, customers, and members of an organization’s board of directors expect executive leaders to balance the strategic fit of a company to what the environment wants and what the corporation has to offer. The expectation necessitates executives to strike a balance between what the corporation needs to what the environment can provide. The organizational balance involves both the internal and the external stakeholder. Environmental scanning allows an organization to identify possible external opportunities and threats, and look within the organization’s internal environment for strengths and weaknesses (Wheelan & Hunger, 2010).
The fast food culture in the United States has grown from a $6 billion-a-year industry in 1970 to a massive corporate franchising empire earning more than $170 billion in annual revenue (Food Empowerment Project, 2010). Leading the way in the fast food culture is the pizzeria industry. The pizza industry is a highly competitive market. Although there are many pizza makers ranging from local pizzerias to international franchises, Domino’s Pizza, Inc., and Pizza Hut, Inc. are two major restaurants within the industry. In 2009
References: Food Empowerment Project. (2010). Food empowerment project. Retrieved from http://www.foodispower.org/fast_food.php Henry, J. (2010). Domino’s pizza. Retrieved from http://www2.dsu.nodak.edu/users/rbutz/International%20Business/PDF/Sample_S10case.pdf Scribd.com. (2012). Retrieved from http://www.scribd.com/doc/53436740/4/Scanning-the-Environment-S-W-O-T-Analysis Wheelan, T. L., & Hunger, J.D. (2010). Concepts in strategic management and business policy (12th ed.). Upper Saddle River, N.J.: Pearson Education. Young, A. (2009, September). Pizza hut vs. Domino 's: Who delivered the best media strategy? Advertising Age - Media News. Retrieved from http://adage.com/article/media/pizza-hut-domino-s-media-strategy/139027/