People working around the world often meet different kinds of cultures. They frequently feel in contradictory with paradoxical stereotypes that seems not exactly what they have learned before. This essay will discuss about national and cultural stereotypes by Yong and Piller’s research. Yong discusses about stereotypes in human conditions and Piller discusses about stereotypes mainly in economic activities. Both of them have different view of how usefulness in different conditions. Lastly, this essay will include my own experiences of stereotypes and show my opinions of Yong and Piller’s ideas.
Yong looks at cultural stereotypes between East and West in psychological terms. He compares and contrasts older research with more recent research and shows how the new research findings do not support the old research.
Yong discusses three different stereotypes between East and West. First of all, it is claimed that how easterners and westerners categories objects in different ways. Nisbett’s research (cited in Yong (2009)) appears to support this stereotype. For example it showed that, Americans tend to look things rely on shared features and Asians group things according to what they related to.
The second cultural stereotype, regarding differences between easterners and westerners is ho w they view causality. For example, according to research by Nisbett (cited in Yong 2009 p.19), American news prefers to focus murders or other events on the traits and abilities of individuals. However, Chinese news reports focus on the relationships between murders and victims.
The last stereotype discuss by Nisbett is how
References: Piller, I. (2011) ‘Intercultural Communication for sale’ in intercultural Communication: A Critical Introduction. Edinburgh University Press Yong, E. (2009) ‘East Meets West ‘ New Scientist March 2009 issue