• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to…
One way in which age is represented in the two texts is clothing. In the GQ magazine front cover, Clint Eastwood is seen wearing denim jeans with a denim shirt. This is partly to create an overt link to his former role as a ‘cowboy’ in his western movies, but it also connotes rebellion and this is a trait that is stereotypically synonymous with youth. Clint’s clothes have been specifically chosen to represent youth so as to attract GQ’s target audience which is predominantly males of a middle social economic class who age between 18 and 27. This is overtly shown through GQ’s ‘tag line’ of: Look Sharp, Live Smart. Also, the subtext lists successful, classy and young actors, anchoring the idea that GQ is a magazine constructed for young males.…
Cosmopolitan are iconic for telling their audience about two main topics; lifestyle and sex. Just by looking at the magazine covers, it is clear that these two topics dominate. I researched the April 2012 cover of Cosmopolitan, it follows the generic conventions of a typical magazine format for a women’s fashion and lifestyle magazine. In terms of the colour scheme - the pink fonts and neutral clothing convey a sense of femininity and perhaps the everyday domestic lifestyle of…
Arthur Miller's Death of a Salesman carefully exemplifies the ideal dysfunctional family. With the crazy father, enabling mother, egotistical son, and the forgotten other, it is often a struggle to live in the same house. With all of the different aspects of the play developing at the same time, the confrontation of text opposed to film is inevitable.…
An analysis of representation of masculinity in music magazines, with particular reference to Kerrang and NME magazine…
Prompt: Compare the opportunities and limitations that elite women experienced before 1500 in two of the following regions: East Asia, Middle East, and Europe.…
They have informal language that makes the magazine more friendly as it is written in a way a woman would speak to their friends with abbreviations and colloquial language. Although a lot of the articles that are included on the front of these magazines are written in imperative sentences “bin your body blues”. It gives the impression that woman are flawed and the only way to change this is to change themselves to be more accepted by society…
It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender.…
80% of women say that images of women on television, movies, fashion magazines, and advertising make them insecure (Dam). A visually stimulating documentary such as in Jennifer Siebel Newsoms’ documentary “Miss Representation” provides a logic supplemented presentation of gender in media driven by the emotions evoked from the images of the film resulting in readers thinking of gender in a more personal way as face to face interviews with teenagers who feel negatively affected by this problem are shown. On the other hand, a scientifically based academic journal such as in Rebecca Collins’ “Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go?” delivers an extremely logic based presentation of the gender discussion…
In recent years gender equality has been looked upon heavily by the government and other institutions, they wanted to create greater equality between men and women thus the Equal Pay Act and the Equal Opportunities Act were put in place; this leads sociologists to look at how gender is represented in the media.…
Lies, lies, lies, and lies. Advertisements have so many secrets and myths. There are procedures used by advertisers to make products look more tempting to have or try. Deceptive trickeries such as switching ice cream with mashed potatoes for a firmer shape, using hairspray to make fruits and vegetables look as if they’re fresh, using shampoo or glue as milk in cereals, refining a burger with brown shoe polish, or substituting honey and syrup with motor oil. McDonald’s and other fast food restaurants don’t have the same, pleasingly shaped burgers on their advertisements like the real, flabby burgers they serve.…
On February 22 students in Edson, and across Canada, were urged to wear pink shirts as part of an anti-bullying campaign called “Pink Shirt Day”.…
Macdonald, Myra, 1995, Representing Women, Myths of Femininity in the Popular Media, London: Edward Arnold…
Half naked, sweaty, dominated women are the face of almost every magazine, commercial, or ad. Women are simply used as objects to sell items and gain fans. Instead of being viewed as intellectual human beings, females are used to lure paying customers with their bodies. Alex Bilmes, an editor for a men’s magazine states that the women they use are simply ornamental and objectified. He goes on to compare the services that Esquire, the magazine, provides to be the same as providing “pictures of cool cars.” Men are constantly being bombarded with magazines that promote the objectification of women and in turn, men begin to treat them that way. Men are not only taught to view women as objects but that dominance is a key factor in establishing…
Bianca attracts men for her beauty and her sex appeal; whereas Katherine's personality and intelligence is viewed as a barrier from being desirable to suitors. Blanch and Dorothy , in the Golden Girls , is yet another example of beauty being more desirable than brains. Two women, one is defined as the winner, and one as the loser in the beauty myth. When women think about the myth, it is the models in women's magazines that make them susceptible to the heroines of mass culture. The message delivered to women in these magazines tells us that we need to look like this, and shop here if we want to be a certain way. The message even reaches as far out to say that after reading this story, women can be better, more beautiful, starting now. It makes us want to throw away our old clothes, seek out a new job, buy every beauty product featured in the magazine, dump the boyfriend and tape the bathing suited beauty spokes model to the refrigerator. Magazines know exactly what they want, and just how to get it. In order to keep its readers interested in the magazine, most magazines insist on a woman keeping her "feminine quotient" high. This lure would insure magazines that women would not…