Stereotypes In Sex, Lies, And Advertising

Lies, lies, lies, and lies. Advertisements have so many secrets and myths. There are procedures used by advertisers to make products look more tempting to have or try. Deceptive trickeries such as switching ice cream with mashed potatoes for a firmer shape, using hairspray to make fruits and vegetables look as if they’re fresh, using shampoo or glue as milk in cereals, refining a burger with brown shoe polish, or substituting honey and syrup with motor oil. McDonald’s and other fast food restaurants don’t have the same, pleasingly shaped burgers on their advertisements like the real, flabby burgers they serve. Advertisers brainwash their audience by making them believe impossible myths. Just like diet pills – it is impossible to lose 100 pounds
Steinem bitterly censures the biased attitude revealed by society towards women’s magazines. Advertisements portray certain stereotypes about women – the sex object or the housewife. “First, we would convince makers of “people products” that their ads should be placed in a women’s magazine: cars, credit cards, insurance, sound equipment, financial services — everything that’s used by both men and women but was then advertised only to men” (Steinem 254). As the beginning step to stop sexism, advertisers should finally place their advertisements in both women and men magazines. Women have to pay for insurance and credit card bills too because sometimes men aren’t around anyways. Society might sometimes forget that there’s women that can be the single mother or the career woman. Women are expected live up to these stereotypes, or they would get disapproval. Also, in an email sent in 2010 by Dove for a print casting in New York City and Dove specifically asked for models – or real women – with “beautiful hair and skin.” They defined flawless skin by having “no tattoos or scars” and “not too curvy” or “too athletic.” But why not? Are curvy women and athletes not beautiful? Feeling beautiful is a very empowering sense any women can feel. For its most recent campaign, Dove tried to encourage women to decide for themselves that they’re beautiful. But so many women walked through the “average” door, but later on regretted it. They might’ve felt under pressure or just really insecure. That’s the damage Dove and other advertising companies made to them but Dove is trying to repair that. Women make so many decisions every day, but deciding between average and beautiful can be quite hard for them. Being beautiful should be their own choice. Even though it’s better than